The event, hosted by Samsung Electronics Co., began at 11 p.m. on Wednesday, held online for the very first time due to the coronavirus.
The ceremony’s worldwide online live broadcast was watched by 56 million viewers via Samsung’s official website, newsrooms, and social media channels from various companies.
Considering that offline ceremonies used to welcome 3,000 to 4,000 attendees, this year’s event was watched by 10,000 times more people than before.
The 90-minute unpacking ceremony invited renowned artists such as Khalid, Myth, and global K-pop sensation BTS adding to the online excitement.
Image Credit: Samsung Electronics / firstname.lastname@example.org