Online Modern Hanbok Fashion Show Attracts 700,000 Views | Be Korea-savvy

Online Modern Hanbok Fashion Show Attracts 700,000 Views


SEOUL, Jan. 25 (Korea Bizwire)The Korea Cultural Heritage Foundation has introduced a modern reinterpretation of “hanbok,” traditional Korean clothing, worn by princesses during the late Joseon era.

The agency published a series of videos of a contact-free fashion show, which have already racked up more than 700,000 views.

The Cultural Heritage Administration and Korea Cultural Heritage Foundation embarked on the project with the aim of promoting the beauty of Korean culture by introducing traditional attire and palaces.

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The photos and video of the traditional attire taken at Gyeongbok and Deoksu Palaces were published on YouTube and other social media platforms on Dec. 24.

The video showcased 21 kinds of hanbok worn by Princesses Bokon (1818-1832) and Deokon (1822-1844), daughters of King Sunjo, the 23rd monarch of the Joseon Dynasty, reinterpreted into modern design by Kim Young-jin, a renowned hanbok designer.

Image Credit: Korea Cultural Heritage Foundation / photonews@koreabizwire.com

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