SEOUL, Dec. 3 (Korea Bizwire) — Pengsoo, an Educational Broadcasting System (EBS) penguin character who is receiving nationwide popularity, is even taking over the travel industry.
According to a recent analysis of airline data by online travel agency Trip.com, search volume to Argentina’s Ushuaia from September to mid-November increased 227 percent year-on-year, since the popularity of Pengsoo started.
Ushuaia, located on the southernmost tip of Argentina, is a transit point for Pengsoo’s hometown of Antarctica from South Korea.
“Though travelers are not allowed to see or set foot on Antarctica, they can see penguins, sea lions, and sea elephants,” explained an official from Trip.com.
Amid the growing interest, the local travel industry is also on an “enshrining Pengsoo” campaign ahead of the winter season.
Vivaldi Park ski resort in Hongcheon, Gangwon Province is the first in the travel industry to announce a collaboration with Pengsoo.
Through the collaboration, Pengsoo will be invited to “Snowy Land,” a winter theme park at Vivaldi Park, to showcase various content.
A “Photo Zone with Pengsoo”, where one can make memories with Pengsoo, and a sculpture of Pengsoo will be installed, and one will be able to purchase limited edition Pengsoo goods.
Meanwhile, with Pengsoo’s popularity soaring, the fashion beauty industry is also sending “love calls” to Pengsoo.
E-Land Retail, a subsidiary of South Korean retail conglomerate E-Land Group, will launch a collaborative product with Pengsoo from mid-December to promote the 10th anniversary of specialty retailers of private label apparel (SPA) brand Spao.
LG Household & Health Care Ltd., a major South Korean cosmetics and household goods maker, also produced collaborative content with Pengsoo.
Pengsoo visited its LG’s Nature Collection store to receive training as a beauty consultant and made a job experience machine that sells cosmetics brand fmgt products by himself.
D. M. Park (firstname.lastname@example.org)