SEOUL, July 9 (Korea Bizwire) — Peugeot, characterful automobile of French sensibilities, will meet chic but lovely webtoon character “Old Dog” a joint marketing activity to convey its friendly characteristics to customers.
Hanbul Motors, Korea’s official importer of Peugeot automobiles, has initiated a “Peugeot x Old Dog” wall paper designing in partnership with the famous webtoon character “Old Dog.”
An official of the motor importer said, “The wall paper is created to convey Peugeot’s qualities and uniqueness to consumers in a more friendly way through cooperation with Jeong Woo-Yul, the cartoonist who created the character ‘Old Dog.’”
The “Peugeot x Old Dog” wall paper will be produced in the form of a webtoon, published once in a month, and can be downloaded in its own website for free. The wall paper will be available in different sizes so that it is applicable to various smartphones as well as on the desktop computer.
Peujeot expects that the famous character Old Dog which is being loved for more than 10 years with chic but lovey characteristics will convey Peujeot’s own charm of unique designs in friendly and characterful ways to the customers.
Written by J. H. Kim (firstname.lastname@example.org)