SEOUL, Jan. 26 (Korea Bizwire) — The recovery of the market for overseas travel last year was largely led by millennials and Generation Z, a South Korean travel agency said Wednesday.
Hana Tour analyzed its international travel booking patterns, sorted by age group, which showed that travelers in their 20s and 30s accounted for 30 percent of the total, up from 16.3 percent in 2019.
As overseas travel is opening up for short-haul destinations, the so-called “revenge spending” by millennials and Generation Z on foreign travel has contributed to the tourism market’s recovery, Hana Tour said.
Sorted by travel destination, 37.4 percent of overseas travel was in Southeast Asia, largely Vietnam, Thailand and the Philippines, with 23.2 percent in the South Pacific including Guam and Saipan.
Statistics from last year’s flight reservations at Hana Tour Live Commerce showed that 47.7 percent were travelers in their 20s and 30s, while 40.1 percent of the so-called “thematic tours,” package tours led by field experts, were also travelers in their 20s and 30s.
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