SEOUL, Feb. 27(Korea Bizwire) — A growing number of South Koreans are using a regular delivery service to order household necessities to keep up with their busy lifestyle.
According to data from Shinhan Card released last Saturday, spending on regular delivery services for men’s grooming products such as razors and shirts rose by 111.2 percent during the third quarter of last year, compared to the second quarter.
The number of people who shipped pet products and food materials on a regular basis rose by 22 percent and 20 percent, respectively, during the same period of time.
Kwon, a 40-year-old office worker and member of a dual-income family, has recently begun using regular delivery services.
As his job requires him to wear a suit every day, Kwon now spends 70,000 won every month to get his shirts delivered washed and ironed every week, with the shirts replaced with new ones on a regular basis.
“It was so much work having to prepare five shirts every Sunday night. Since I began using regular delivery services however, weekend nights have become so much more comfortable. I’m satisfied with the fact that I get to wear a shirt that feels new every day,” said Kwon.
In the past, regular delivery services were limited to items such as milk and newspapers. However, growing demand for a wider variety of items with increasingly hectic working life has prompted retailers to broaden the scope of their delivery services.
When broken down by age, those in their 20s account for over half of the delivery services used by men, followed by those in their 30s accounting for 29 percent.
However, the growth rate was the highest among both men and women in their 40s, as the popularity among young people seems to have spilled over to their seniors.
“As life has become so much busier, with more items to order on a regular basis, I think the need for regular delivery services has also become stronger,” a Shinhan Card official said.
“With a wider range of items now available for regular delivery, including premium services, it seems middle-aged customers who value both convenience and quality are becoming interested,” the official added.