This photo, taken on Dec. 10, 2019, shows a Tada van running on a road in downtown Seoul. (Yonhap)
SEOUL, Oct. 30 (Korea Bizwire) — South Korean ride-hailing service Tada, which was banned in March when a revised passenger transport service act entered effect, is gearing up for revival.
Tada service operator Value Creators & Company (VCNC) announced on Wednesday that it will launch a new designated driver service called Tada Daeri.
‘Daeri unjeon’ literally means ‘replacement driver’ in Korean, and refers to services that are prevalent in South Korea where demand for driver-for-hire services is high.
Before making a call to hire a replacement driverr, users of the Tada Daeri service can designate some pre-conditions such as safe and quiet driving without exceeding the speed limit.
The higher the service score, the more income replacement drivers can earn through an incentive system.
The cost of the service is set based on real-time considerations of the number of users, the number of replacement drivers and the service use time. After users commit to a hiring a driver for a specific trip, the cost does not change.
Starting from the same day, VNCN also launched a trial operation of an affiliated taxi service called Tada Light.
If a customer calls to use the taxi service, Tada Light assigns a car that can reach the customer most quickly using AI technology.
In particular, to prevent taxi drivers from refusing to pick up customers, Tada Light uses a special system that informs the driver of the destination only after customers have boarded.
Ashley Song (ashley@koreabizwire.com)
