Balance boards (image: Market Kurly)
SEOUL, Aug. 4 (Korea Bizwire) — Demand for indoor exercise equipment and food products that don’t require stovetop cooking are on the rise with the onset of summer heat.
When daily temperatures in Seoul began to exceed 30 degrees Celsius between July 12 and August 1, online grocery delivery platform Market Kurly saw a 98 percent increase in sales of exercise products compared to the same period last year.
Among them, sales of balance boards and twist steppers jumped by 655 percent and 251 percent, respectively.
With the scorching summer heat, there is rising demand for indoor exercise with simple equipment.
Sales of convenience foods such as salads, sandwiches and lunchboxes that don’t require cooking have jumped by 54 percent.
Sales of various kinds of hot soup, in contrast, fell by 25 percent. Sales of Korean-style pancakes and fries fell by 28 percent.
Sales of mineral water and carbonated water rose by 22 percent. Coffee sales jumped by 21 percent, among which sales of easy-to-open refrigerated coffee drinks jumped by 47 percent.
Ashley Song (ashley@koreabizwire.com)
