This photo, provided by the Ministry of Health and Welfare, shows the anti-smoking advertisement remade.
SEOUL, July 14 (Korea Bizwire) — Public awareness commercials produced by the South Korean government have inadvertently contributed to the Korean wave.
The Ministry of Health and Welfare said Wednesday that two of the country’s anti-smoking advertisements will be remade in Vietnam, following requests from the World Health Organization (WHO) office in Vietnam and the Vietnamese Ministry of Health.
One of the ads, produced in 2017, stars a 60-year-old man diagnosed with chronic obstructive pulmonary disease after smoking for 40 years and warns about the dangers of smoking.
Another ad, produced in 2021, reiterates the need to wear a face mask, maintain proper social distancing and avoid smoking in the pandemic era.
In addition to these two advertisements, an infographic video produced by the Ministry in 2020 will be republished in Vietnam with Vietnamese subtitles.
The video warns viewers that smokers are more prone to COVID-19 infections and are at a higher risk of experiencing severe illness.
The ministry has approved the remade and republished videos for broadcasting.
They will be broadcast in Vietnam, making it explicit that they were made based on the original works by the South Korean ministry.
H. M. Kang (hmkang@koreabizwire.com)
