AmorePacific Corp. began sales of Primera, a signature cosmetic brand known to focus on using natural components on Tmall, a major Chinese online shopping mall. (image: AmorePacific Corp.)
SEOUL, Dec. 6 (Korea Bizwire) — As more Chinese consumers are taking an interest in the components contained in cosmetic products, South Korean cosmetic brands are infiltrating the Chinese market using their reputation for using ‘good recipes’.
Venndata, a Chinese market research agency, reported that 45 percent of Chinese consumers were found to purchase cosmetics after carefully looking into the components.
A smartphone app that analyses the components of various cosmetic products is also gaining popularity among local consumers in their 20s and 30s.
This trend is leading more Chinese consumers to buy products from South Korean cosmetic brands, which are renowned for using natural components to make their products.
South Korean cosmetics giant AmorePacific Corp. began sales of Primera, a signature cosmetic brand known to focus on using natural components on Tmall, a major Chinese online shopping mall.
More than 10,000 units of Primera’s top product, Alpine Berry Watery Cream, have been sold in the two months since the products were released.
During the week of Chinese Singles’ Day, consumers bought more than 7,000 of Primera’s facial mild peeling products.
Whoo, a high-end cosmetics brand owned by major South Korean cosmetics and household goods maker LG Household & Health Care Ltd. achieved a 40 percent sales increase in the third quarter by making a strong appeal on the brand’s use of recipes for traditional medicine.
Hourglass, America’s vegan-friendly cosmetics brand imported by Shinsegae International Inc., a subsidiary of retail giant Shinsegae, also made it to the must-buy list of Chinese consumers at South Korean duty-free stores.
Hourglass sales between May and November of this year increased by 85 percent.
H. M. Kang (hmkang@koreabizwire.com)
