SEOUL, March 16 (Korea Bizwire) — South Korean exports ranging from entertainment and sports to alcohol are finding success in Vietnam.
Recent media reports stated that “Go Go Sisters”, a Vietnamese adaptation of the 2011 South Korean coming-of-age blockbuster “Sunny”, took pole position at Vietnam’s box office in the first weekend after its release.
In sports, soccer coach Park Hang-seo earned the admiration of the Vietnamese public for his exploits in steering the U-23 men’s team to the 2018 AFC U-23 Championship finals, the highest stage any Vietnamese soccer team has ever reached.
And with the Southeast Asian nation responsible for 33 percent of the region’s “soju” market, South Korean liquor appears to have made a good impression.
Lotte Liquor revealed that sales of its soju Chumchurum had grown by a yearly average of 27 percent over the past five years, noting that 2017′s sales were particularly impressive with growth of 35 percent.
Building on last year’s record-setting results, Lotte Liquor will begin selling Chumchurum in Da Nang International Airport’s new terminal, the first time the liquor has been sold in duty free shops abroad.
The alcohol will be sold in four-bottle sets. The volume of each bottle is 360ml, the most common version, with an alcohol concentration of 17.5 degrees.