Targeting consumers who want to create a safe and clean environment at home, the new Bluesky model was designed to be able to both purify and humidify the air at the same time. The device also comes with a self-cleaning feature. (Image courtesy of Yonhap)
SEOUL, April 5 (Korea Bizwire) – As a gray haze caused by fine dust continues to blanket South Korea, home appliance companies are enjoying booming sales with some companies running additional production lines over the weekend.
Growing public concern over the health effects of fine dust and air pollution in the country are turning air purifiers into a must-have home essential, and electronics companies like Samsung are making sure to take advantage of the increasing demand with new air purifier models.
Samsung Electronics reported that the production of air purifiers at its Gwangju plant doubled during the first quarter of this year compared to the same period in 2016.
Officials at Samsung said the company’s new Bluesky 6000 model played a major role in the recent surge in sales of air purifiers.
Targeting consumers who want to create a safe and clean environment at home, the new Bluesky model was designed to be able to both purify and humidify the air at the same time. The device also comes with a self-cleaning feature.
Officials at Samsung said the company’s new Bluesky 6000 model played a major role in the recent surge in sales of air purifiers. (Image: Yonhap)
LG Electronics is also enjoying a surge in sales of its air purifying products in the wake of growing concerns over fine dust and poor air quality.
Since the release of its Puricare 360, LG saw its monthly average sales nearly double compared to last year.
Seoul’s name has been appearing among the world’s most polluted cities along with Beijing and Delhi as of late, with a day without an ultrafine dust warning fast becoming a rare occasion.
Popular air purifier models share one thing in common, a ‘clean booster’ function which allows faster air circulation.
As the current power vacuum in South Korean politics and the previous government’s incompetence and lack of interest in tackling air pollution have resulted in a failure to address the health issue related to poor air quality, the recent popularity of air purifiers seems to suggest consumers are finally taking their health concerns into their own hands.
Ashley Song (ashley@koreabizwire.com)
