Samsung and Apple (Image courtesy of Yonhap)
SEOUL, Feb. 26 (Korea Bizwire) — Samsung and Apple are adopting multiple artificial intelligence (AI) models in their smartphones to offer greater convenience and functionality to users, signaling a new era of AI-driven mobile experiences.
According to the IT industry, Samsung is expected to integrate OpenAI’s ChatGPT into its Galaxy S series in the near future. This move aligns with the company’s long-standing philosophy of “openness.”
Roh Tae-moon, head of Samsung’s Mobile eXperience (MX) division, emphasized this strategy during a press conference in Paris last July, stating, “Galaxy AI is based on openness and incorporates a variety of AI technologies developed through collaboration with industry leaders. We will continue to work with top AI leaders to offer unique mobile AI experiences exclusive to Samsung Galaxy.”
Earlier this year, Samsung underscored this philosophy by equipping its newly released Galaxy S25 with Google’s latest AI model, Gemini. The brand’s signature AI feature, “Circle to Search,” is also a product of Samsung’s collaboration with Google.
Reports from November 2024 suggested that OpenAI was in discussions with Samsung to integrate its AI technology into Galaxy devices. Further fueling speculation, OpenAI CEO Sam Altman met with Samsung Chairman Lee Jae-yong during his visit to South Korea earlier this month, leading industry experts to believe that ChatGPT integration into Galaxy smartphones is imminent.
Apple is also expanding its AI ecosystem. The latest beta version of iOS 18.4 includes Apple Intelligence, as well as third-party AI model options from Google and OpenAI for its voice assistant, Siri.
Apple had previously mentioned during its Worldwide Developers Conference (WWDC) in June 2024 that it was exploring the inclusion of AI models such as Google’s Gemini. The company formally integrated ChatGPT late last year and is now reportedly working on adopting Gemini.
In December 2024, Apple released a software update integrating Siri with ChatGPT across iPhones, iPads, and Macs. The enhancement, powered by OpenAI’s GPT-4o model, enables Siri to provide more sophisticated responses to complex queries.
Additionally, Apple is considering incorporating Claude, an AI model developed by Anthropic, further diversifying its AI capabilities.
Samsung and Apple’s adoption of multiple AI models underscores their commitment to improving user experience. Different AI models excel in various functions, and by implementing multiple models, smartphone manufacturers can ensure users receive the most effective AI assistance.
“Each generative AI has its strengths. By integrating multiple models, manufacturers can leverage the most suitable AI based on user requests,” an industry insider said. “This explains why leading smartphone makers are increasingly collaborating with major AI developers.”
Kevin Lee (kevinlee@koreabizwire.com)
