Samsung Electronics introduced the world’s first Onyx multiplex theater at Shanghai ARCH Wanda Cinema, located in Shanghai, China on Sept. 7, 2018. (image: Samsung Electronics)
SEOUL, Mar. 26 (Korea Bizwire) — Samsung Electronics Co.’s projector-free cinema LED solution has made inroads into 16 countries since its debut two years ago, industry sources said Tuesday.
The South Korean tech giant showcased the Samsung Onyx Theater, an LED display brand designed exclusively for cinemas, at CinemaCon, the world’s biggest film industry fair, in Las Vegas in March 2017.
Samsung says theaters with the Onyx solutions provide extremely high contrast, vivid content and high dynamic range (HDR) images that can expand the boundaries of existing systems and add another level of immersive experience.
After introducing Onyx to theaters in Seoul and Busan, Samsung tapped Thailand as the first overseas market for the solution.
Since then, the cinema LED solution has been installed at 32 theaters in countries that include the United States, France and China.
China has the most theaters with Samsung Onyx with seven, followed by India with five, and South Korea and Malaysia with three each.
Industry watchers expect Samsung to clinch additional orders for the device during CinemaCon 2019, which is slated for next Monday to April 4 in Las Vegas.
Samsung may unveil new technologies for the solution or announce content partnerships at the film fair, they added.
Samsung has been making new attempts and signing technological tie-ups with foreign companies as part of efforts to expand its global market presence.
A super large screen, which is 14 meters wide and 7.2 meters high, was installed at a Beijing theater last year, with cinemas in South Korea, the U.S., China, Germany and India unveiling 3-D screens.
Samsung also struck business tie-ups with U.S. and French content and image quality firms.
A Samsung official said more theaters around the world are expected to introduce the Onyx solution.
(Yonhap)
