The eco-package won the “CES Innovation Award” in recognition of its value to consumers at CES 2020. (image: Samsung Electronics Co.)
SEOUL, April 7 (Korea Bizwire) — Samsung Electronics Co. has introduced new eco-friendly packaging for its lifestyle TVs such as The Frame, The Serif, and The Sero.
Samsung’s new ‘eco-packaging’ made from eco-friendly corrugated cardboard will allow customers easier recycling as well as up-cycling of the cardboard boxes for creative reuse, according to the company on Monday.
Samsung has applied a dot matrix design on each side of its eco-friendly corrugated cardboard boxes, allowing customers to cut the boxes more easily and assemble them for various other uses.
Included within the packaging is a manual to guide customers on how to make household items out of the cardboard boxes, such as cat houses, remote control cases and magazine racks, which can be accessed by scanning the QR code on the box.
The eco-package also won the “CES Innovation Award” in recognition of its value to consumers at CES 2020.
Owners of The Serif, who tend to put shelves and furniture around the TV, can build cat houses, magazine racks and even shelves from the cardboard boxes to store household items and electronic devices, including the remote control.
Utilizing the packaging material, consumers can easily make remote control boxes or magazine racks.
Thick corrugated cardboard is mainly used in TV packaging because of the nature of having to protect the product.
(image: Samsung Electronics Co.)
Paper waste in South Korea, including corrugated cardboard, is estimated to amount to about 5,000 tons daily and 2 million tons annually, as announced by the Ministry of Environment in 2017.
Samsung management expects that by applying upcycling eco packaging to TVs, it can effectively reduce paper waste and contribute to environmental protection.
As part of the rollout of the new eco-packaging, Samsung and Dezeen, a British lifestyle magazine, will hold a global design competition that will run from April 6 to May 29.
“We believe that we can provide our younger generation with a new experience that considers the environment as an important way to express themselves,” said Kangwook Chun, Executive Vice President and Head of the Product Strategy Team for the Visual Display Business at Samsung Electronics.
D. M. Park (dmpark@koreabizwire.com)
