Samsung Electronics has maintained its position as the world’s top TV seller for 19 consecutive years as of last year. In terms of revenue share, South Korean manufacturers held a combined 44.4% of the global TV market, remaining ahead of China, which accounted for approximately 25%. (Image provided by Samsung Electronics)
SEOUL, Feb. 18 (Korea Bizwire) — Samsung Electronics has retained its position as the world’s top TV manufacturer for the 19th consecutive year, while LG Electronics continues to lead the global OLED TV market for the 12th straight year.
Samsung Leads Global TV Market with 28.3% Share
According to global market research firm Omdia, Samsung captured a 28.3% share of the global TV market by revenue in 2024, securing its position as the top player since 2006. LG Electronics ranked second with 16.1%, followed by China’s TCL (12.4%) and Hisense (10.5%), with Japan’s Sony rounding out the top five at 5.4%.
Samsung maintained its dominance by focusing on premium products, including Neo QLED, OLED, ultra-large displays, and lifestyle TVs. In the premium TV market, defined as models priced at $2,500 or more, Samsung held a 49.6% share in revenue, while it also led the ultra-large (75-inch and above) segment with a 28.7% share.
In the QLED segment, Samsung commanded a 46.8% revenue share, with total global QLED sales reaching 2.75 million units, surpassing a 10% market share for the first time.
Samsung’s OLED TV sales also gained traction, with 1.44 million units sold in 2024, accounting for a 27.3% revenue share—an increase of 42% in unit sales and 4.6 percentage points in market share compared to the previous year.
Lee Heon, Vice President of Samsung’s Visual Display Business, attributed the company’s success to strong consumer trust, stating, “Our 19-year streak as the global TV market leader is a testament to customer loyalty. We will continue to enrich lives with innovative AI-powered TVs and diverse products that shape the future of the industry.”
LG Electronics maintained its leadership in the OLED TV sector (Image provided by LG Electronics)
LG Continues to Dominate OLED Market with 52.4% Share
LG Electronics maintained its leadership in the OLED TV sector, shipping approximately 3.18 million units in 2024 and capturing a 52.4% market share by volume.
In the fourth quarter alone, LG shipped over 1.1 million OLED TVs, reinforcing its dominant position. The share of OLED TVs in the premium TV segment ($1,500 and above) increased by 8.5 percentage points year-over-year to 45%, with projections indicating it will surpass 53.8% in 2025.
LG also led the ultra-large OLED TV market (75 inches and above), securing a 57.5% market share in unit sales. The segment reached a record-high 16% of total OLED shipments, reflecting the growing “bigger is better” consumer trend.
LG continues to drive demand with the industry’s most extensive large-format OLED lineup, offering 77-inch, 83-inch, 88-inch, and 97-inch models.
Overall, LG’s combined OLED and LCD TV shipments totaled approximately 22.6 million units in 2024. Meanwhile, the global TV market rebounded, growing over 3% year-over-year, with total shipments reaching 208.83 million units—the first growth in three years. OLED TV shipments also expanded, rising more than 8% to 6.07 million units, outpacing the overall market growth rate.
Ashley Song (ashley@koreabizwire.com)
