Samsung Retains Global Smartphone Crown in Q2 on Budget Galaxy Sales | Be Korea-savvy

Samsung Retains Global Smartphone Crown in Q2 on Budget Galaxy Sales


A person holds up new foldable smartphones released by Samsung Electronics Co. at a media event held in Seoul on July 10, 2025. (Yonhap)

A person holds up new foldable smartphones released by Samsung Electronics Co. at a media event held in Seoul on July 10, 2025. (Yonhap)

SEOUL, July 15 (Korea Bizwire) — Samsung Electronics Co. maintained its lead in the global smartphone market in the second quarter, supported by sales of its competitively priced Galaxy A models, industry data showed Tuesday.

According to the data from market tracker Canalys, Samsung accounted for 19 percent of the global smartphone market in terms of shipments.

IPhone maker Apple Inc. ranked second with 16 percent, followed by China’s Xiaomi Corp. taking up 15 percent.

Samsung was the only smartphone maker that posted an on-year growth of 3 percent, while Apple declined by 2 percent and Xiaomi remained unchanged.

The global smartphone market recorded its first decline in six quarters, shrinking by 1 percent amid a slower-than-expected recovery in consumer demand and economic uncertainties.

However, the impact of the U.S. government’s tariff policies, coupled with healthy inventory levels of newly released devices, could impact the supply and demand in the market, Canalys said, leaving room for growth in the second half of the year.

(Yonhap)

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