SEOUL, July 29 (Korea Bizwire) – Samsung Electronics, the world’s largest TV maker, sold more than 1,500 units of its premium SUHD TV per week in July, tripling its sales over the previous month.
Samsung officials said that the SUHD TV sales increase came after it launched a series of relatively low-cost models called JS7200 earlier this month. The new TVs, which retail for around 2 million won, offer an attractive new option for more cost-conscious consumers.
With the JS7200 series and its 50-inch, 55-inch and 60-inch models, Samsung lowered its prices for SUHD TVs by up to 30 percent to the 2 million won level, which has proven to be popular for consumers who were interested in SUHD TVs but were waiting for prices to fall.
By adding the new series, Samsung’s SUHD TV product line is now more diverse, and the number of models on offer has increased from 8 to 11.
In addition, Samsung offered aggressive marketing campaigns to entice customers with old models to replace them with new ones under a trade-in promotion that started on July 10. As part of the promotion, those with LCD, PDP, LED or projection TVs can get a 300,000 won discount when they purchase a SUHD TV with a larger than 55-inch screen.
Samsung applied its proprietary nano-crystal technology to its new models, aimed at giving a superb feel of natural colors. To develop the new SUHD TV models, Samsung cut production costs by eliminating unpopular features that were rarely used.
By Kevin Lee (email@example.com)