“Irwin’s Garden” by Fred Tomaselli on the Samsung Art Store (Image provided by Samsung Electronics)
SEOUL, Dec. 3 (Korea Bizwire) – Samsung Electronics announced Tuesday that 16 artworks featured at Art Basel, the world-renowned art fair, will be available on its Samsung Art Store.
This subscription-based service, accessible through Samsung’s lifestyle TV The Frame, offers users access to a curated selection of fine art.
The Art Basel collection includes notable works such as Irwin’s Garden by Fred Tomaselli and Mostly Clear by Candida Alvarez. Additional pieces are slated to join the collection in 2024, further enriching the platform’s diverse offerings.
Art Basel, a premier global fair for modern and contemporary art, takes place annually in cities including Paris, Hong Kong, Miami, and Basel.
In line with its partnership, Samsung will host the Samsung Art Store Collectors Lounge at the Art Basel Miami Beach event from December 6 to 8, where visitors can experience art through The Frame TV.
Earlier this year, Samsung became the official display partner for Art Basel, showcasing works through its cutting-edge display technology.
“Mostly Clear” by Candida Alvarez on the Samsung Art Store (Image provided by Samsung Electronics)
“Art Basel’s mission is to connect leading artists and galleries with art enthusiasts,” said Noah Horowitz, CEO of Art Basel. “Through our collaboration with Samsung, we’re expanding access to both established and emerging artists, empowering the art community.”
Yongsoo Kim, EVP of Samsung’s Visual Display Business, emphasized the synergy between art and technology: “At Art Basel, a hallmark of contemporary art, Samsung’s innovative displays bring outstanding artworks closer to millions of viewers, redefining the way art is experienced.”
Kevin Lee (kevinlee@koreabizwire.com)
