SEOUL, Oct. 9 (Korea Bizwire) — Samsung Electronics marked Korea’s Hangeul Day with a traveling art exhibition across major U.S. universities, highlighting the beauty and cultural value of the Korean alphabet through a collaboration with the New York Korean Cultural Center and renowned installation artist Kang Ik-joong.
University students at the University of Pennsylvania participate in the Hangeul Truck event, experiencing K-culture activities such as a selfie studio and traditional Korean attire.
The company said Thursday that the “Hangeul Truck” project toured six universities — including Yale, Cornell, and Princeton — beginning September 26 (local time). The centerpiece was a large-scale art installation featuring “Hangeul Cubes,” individual letter blocks created by Kang, known globally for his intricate works using small tiles and text-based motifs.
The Hangeul Truck and selfie studio installed at the University of Pennsylvania.
Kang, who has long worked in New York, is one of Korea’s most celebrated contemporary artists, having received the Special Merit Award at the 1997 Venice Biennale, the Korean Culture Award (Presidential Citation) in 2012, and the Sejong Culture Award in 2021.
University students take part in the interactive experience of the Hangeul Truck using the Galaxy Z Fold7.
The exhibition also incorporated interactive technology. Visitors were invited to type “messages to their future selves” in English using Samsung’s Galaxy Z Fold7 smartphone, which were then translated into Korean by Galaxy AI and displayed on the large screen of the Hangeul Truck.
Ancient Hangeul
Samsung said the project was designed to celebrate Hangeul as both a cultural treasure and a medium of global communication, bridging art, language, and technology.
Image credit: Samsung Electronics, Yonhap, Kobiz Media / photonews@koreabizwire.com
