At the “Odyssey Unveiled 2025” event held at Samsung KX in London on June 13, a visitor shares their experience after playing a game on the Samsung Odyssey 3D monitor in the demo zone. (Photo provided by Samsung Electronics)
LONDON, June 15 (Korea Bizwire) — Samsung Electronics held its “Odyssey Unveiled 2025” event at its flagship brand experience center, Samsung KX, in London on June 13, highlighting its latest innovations in gaming displays and drawing in fans, streamers, and tech creators from across the region.
More than 100 attendees—including local influencers, IT experts, and gaming content creators—gathered to experience Samsung’s latest high-performance gaming monitors firsthand, including the glasses-free 3D gaming monitor “Odyssey 3D”, released in March, and the 4K 240Hz “Odyssey OLED G8″, known for its ultra-smooth and immersive display quality.
The event featured top gaming streamers Caedrel and George Clarke, who together boast nearly 3 million followers, engaging in live gameplay using Samsung’s new monitors while interacting with fans both in-person and online. Attendees were also invited to join gameplay sessions alongside the streamers.
Popular streamers Caedrel and George Clarke pose for a photo during Samsung Electronics’ “Odyssey Unveiled 2025″ event held at Samsung King’s Cross in London, UK (Photo provided by Samsung Electronics)
The event was live-streamed globally via the official Odyssey Twitch channel, reaching a peak of over 40,000 concurrent viewers, making it one of the top 10 most-watched streams worldwide at the time. The broadcast also set a new record for the channel’s all-time highest engagement.
“This event was designed to deliver the kind of experience that can only be fully appreciated in person—Odyssey 3D’s unmatched immersive gameplay,” said Park Cheol-woo, Executive Vice President of Samsung’s Visual Display Business. “We’re committed to deepening our connection with global gaming fans and delivering next-level gaming experiences that exceed expectations.”
The London showcase marks a significant step in Samsung’s global push to solidify its leadership in the premium gaming monitor market through hands-on, fan-driven events that spotlight cutting-edge technology.
Kevin Lee (kevinlee@koreabizwire.com)
