Samsung is gearing up to launch its latest semi-premium smartphone, the Galaxy S23 FE. (Image courtesy of Yonhap)
SEOUL, Dec. 8 (Korea Bizwire) – In a highly anticipated move, Samsung is gearing up to launch its latest semi-premium smartphone, the Galaxy S23 FE, in the domestic market, heightening consumer expectations a day before its official release.
According to industry reports, Samsung is set to release the Galaxy S23 FE in South Korea on December 8. This will mark the first domestic release of a Galaxy S series FE model since the introduction of the Galaxy S20 FE in September 2020, more than three years ago.
Samsung already launched the new handset in major global markets such as India, the United States, Vietnam, and Indonesia last month.
Targeting the tech-savvy Gen Z, those in their teens and 20s, the Galaxy S23 FE boasts premium performance, distinctive camera features, and a sophisticated design, promising to deliver the utmost satisfaction to customers willing to express their own distinct tastes and preferences, according to the company.
As part of this initiative, Samsung is also launching a variety of accessories for Galaxy S23 FE users. Collaborating with diverse brands such as Pickles the Frog, Joguman Studio, and Kakao Friends, the company will offer accessory sets and padded cases for young Korean consumers, known for their interest in customizing their phones. Genuine cases, including the Smart View Wallet, Silicone, and Clear Gadget cases, are also set to be released.
Targeting the tech-savvy 1020 generation, those in their teens and 20s, the Galaxy S23 FE boasts premium performance, distinctive camera features, and a sophisticated design. (Image courtesy of Yonhap)
The specifications of the Galaxy S23 FE have seen significant improvement since the last iteration of the device. Equipped with a 163.1mm (6.4-inch) Dynamic AMOLED 2X display and a 4500mAh battery, the phone also supports fast charging.
The Nightography feature offers exceptional image quality, even in low-light conditions, thanks to optical image stabilization. The 50-megapixel high-resolution image sensor and 3x optical zoom enable sharp photo capture under a variety of conditions.
The Galaxy S23 FE inherits the iconic design of the Galaxy S23 series, along with enhanced durability through an aluminum frame. With an IP68 dust and water resistance rating, users can confidently use the phone without worrying about dust or moisture.
Available in Mint, Graphite, Purple, and Cream, the Galaxy S23 FE comes with 256GB of storage and is priced at 847,000 won. It can be purchased at Samsung stores, Samsung.com, mobile carrier offline and online stores, and online shopping portals.
Especially noteworthy is Samsung’s introduction of the ‘Galaxy PerFEct Program,’ which compensates Galaxy S23 FE buyers with 50 percent of the original price if they return the product after 24 months, aligning with the government’s initiative to ease household communication expenses.
With the three major carriers setting higher-than-usual subsidies, if consumers return the phone after using it on a two-year contract and receive compensation for half of the factory price, their net expenditure is expected to be small.
Samsung will also conduct the ‘Galaxy Trial’ experience program, offering a full refund for the first 600 customers who apply for a return within 14 days of receiving their phone through Samsung.com and 10 Samsung stores.
A Samsung spokesperson stated, “The Galaxy S23 FE is a perfect smartphone designed to match the trends, preferences, and lifestyles of the 1020 generation. With premium performance and competitive pricing, we hope users enjoy their personalized mobile life.”
Kevin Lee (kevinlee@koreabizwire.com)
