This photo provided by Samsung Electronics Co. shows a model introducing the tech giant’s Ramen Duction campaign.
SEOUL, July 12 (Korea Bizwire) — Samsung Electronics Co. said Monday it will launch the Ramen Duction campaign using its BESPOKE induction cooktop in collaboration with instant noodle maker Nongshim Co.
As part of the campaign, the two companies will launch a variety of souvenir events and showcase a jointly developed SCanCook simple cook function.
SCanCook simple cook is a customized cooking function that automatically cooks ramen (instant noodle) if users pour cold water, noodles and soup mix into a dedicated container at the same time.
This function allows users to cook ramen quickly and easily without going through a cumbersome process.
It also supports the SCanCook function for Nongshim’s 13 popular ramen products.
If users scan the barcode of the ramen package through the Samsung’s SmartThings app, it automatically sets the optimal cooking mode, time and temperature, allowing them to cook ramen more easily.
Ashley Song (ashley@koreabizwire.com)
