On July 9 (local time), Samsung Electronics unveiled its latest foldable smartphones — the Galaxy Z Fold7 and Flip7 — at the Galaxy Unpacked 2025 event held at Duggal Greenhouse in Brooklyn, New York. Pictured: the Galaxy Z Fold7 unfolded. (Photo courtesy of Samsung Electronics)
NEWYORK, July 9 (Korea Bizwire) — Samsung Electronics on Wednesday unveiled its latest generation of foldable smartphones — the Galaxy Z Fold7 and Z Flip7 — in a high-profile global launch event in Brooklyn, New York, touting major upgrades in form factor, artificial intelligence, and user experience.
The new devices are significantly thinner and lighter than their predecessors, while offering larger displays and a deeper integration of AI features powered by Google’s multimodal AI, Gemini Live.
The launch marks Samsung’s most aggressive push yet to define the future of mobile computing through AI-driven functionality, outpacing key rivals like Apple in the race to embed generative AI into everyday devices.
Samsung Electronics unveils the Galaxy Z Fold7
A Leap Forward in AI Integration
Both foldables incorporate Gemini Live, Google’s next-generation multimodal AI, enabling real-world contextual assistance. Users can simply point their camera at an object — a fridge, a wardrobe, or even a broken bicycle — to receive relevant suggestions, from meal planning and fashion coordination to repair instructions.
Voice-based functions allow for tasks like checking flight information or adding calendar events without touching the screen.
“Gemini Live turns your phone into an intelligent agent that understands and responds to your environment,” said Rick Osterloh, Google’s Senior Vice President of Devices and Services. He also highlighted enhanced capabilities for Samsung’s AI-powered “Circle to Search,” which now supports deeper conversational interactions.
Samsung’s Mobile Experience COO Choi Won-joon described Galaxy AI as “a new user interface” that goes beyond personalization to anticipate user needs. “This isn’t just smart — it’s intuitive,” he said.
Galaxy Unpacked event venue at Duggal Greenhouse in Brooklyn, New York (Photo courtesy of Samsung Electronics)
Galaxy Z Fold7: Thinner, Lighter, More Durable
The Galaxy Z Fold7 introduces a major design refinement. When folded, it measures just 8.9mm thick — comparable to a conventional bar phone — and 4.2mm when unfolded. Weighing only 215 grams, it is lighter than even Samsung’s Galaxy S25 Ultra.
Despite its slim profile, durability has been enhanced. Samsung debuted the new “Armor Flex Hinge” to evenly distribute external shocks, while the main display features a titanium build and ultra-thin glass 50% thicker than before. It also boasts a 200-megapixel wide-angle rear camera with improved low-light performance via an AI-powered “ProVisual Engine.”
The device offers a 6.5-inch external screen and a larger 8.0-inch main display — 11% bigger than its predecessor — optimized for multitasking, content creation, and immersive entertainment.
Combined with Samsung’s new One UI 8 and Gemini Live, the Fold7 delivers a distinctly AI-driven multitasking experience, distinguishing it from conventional smartphones.
Samsung Electronics’ Galaxy Z Flip7
Galaxy Z Flip7: Smarter and More Personal
The Galaxy Z Flip7 sports a larger front display (4.1 inches, up from 3.4) with ultra-thin bezels, enabling users to operate AI features without opening the phone. The main display has also expanded from 6.7 to 6.9 inches. The Flip7 runs on Samsung’s Exynos 2500 chip and emphasizes portability without sacrificing performance.
Samsung also introduced a more affordable Flip7 FE, maintaining the design and performance of the Flip6 while targeting a broader consumer base.
Samsung Electronics’ Galaxy Watch8 Classic
Pricing and Availability
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Galaxy Z Fold7: ₩2,379,300 (~$1,720 USD) for 256GB, up ₩149,600 from the previous model
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Galaxy Z Flip7: ₩1,485,000 (~$1,070 USD), unchanged from Flip6
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Galaxy Z Flip7 FE: ₩1,199,000 (~$860 USD)
Pre-orders in South Korea run from July 15–21, with global rollout starting July 25.
New Galaxy Watches: Health-Focused Innovation
Samsung also unveiled the Galaxy Watch8 and Watch8 Classic, which are 11% thinner than their predecessors and feature a redesigned “Dynamic Lug System” for better comfort.
The watches introduce new wellness features, including:
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Running Coach: Personalized plans and real-time coaching
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Antioxidant Index: First in a smartwatch, measures carotenoid levels in 5 seconds
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Vascular Stress Monitoring: Tracks nighttime vascular strain and offers lifestyle guidance for cardiovascular health
On July 9 (local time), Samsung Electronics unveiled its new foldable smartphones — the Galaxy Z Fold7 and Flip7 — to a global audience at the Galaxy Unpacked 2025 event held at Duggal Greenhouse in Brooklyn, New York. Pictured: the Galaxy Z Fold7 in its unfolded form.
Strategic Positioning
With its latest foldables and AI integration, Samsung is pushing the smartphone experience into a new frontier where hardware, software, and AI are deeply interwoven. President Roh Tae-moon, head of Samsung’s DX Division, called the Fold7 “the most advanced smartphone experience Samsung has ever delivered,” combining intuitive design with immersive power.
As Samsung seeks to redefine mobile technology, this launch sets the tone not only for the foldables market but for the broader trajectory of AI-enabled consumer electronics.
Kevin Lee (kevinlee@koreabizwire.com)
