SEOUL, July 26 (Korea Bizwire) – A Korean stock brokerage firm opened a café-like branch office to help facilitate more casual visits of customers, highlighting cozy and friendly atmosphere — as opposed to the traditionally stereotyped image of boring and stodgy financial institutions.
KDB Daewoo Securities inaugurated the Songdo Finance Center at the Songdo International Business District in Incheon on July 24. The center is composed of a-quarter size of normal sales offices and staffers can offer all the related businesses of stock trading excluding transactions involving cash.
With the interior design like a coffee shop, the securities firm expects more customers can make casual visits to the office without feeling a sense of distance by the “matter-of-fact” atmosphere of old brokerage firm.
The securities house which has been restructuring its branch offices to improve efficiency of sales force management introduced a new concept of opening a café-like office to raise customer accessibility and enlarge customer contacts at lower cost.
Hwang Joon-ho, vice-president for product marketing at KDB Daewoo Securities, said, “Our relentless efforts to reform branch office structure led to the opening of the center. We expect the sales office to expand more customer contacts and raise our competitiveness.”
As international organizations like the Secretariat of the Global Climate Fund as well as foreign companies and large local companies has moved in or are planning to do so in Songdo, the securities firm expects to offer various financial investment services through its branch office there. Besides, as it is expected that the business district’s population will grow up to 260,000 by 2020, the company buys its high grow potentiality.
An official at the Songdo office said, “As Songdo is developing into a new commercial district, our new branch office will leverage the early advancement in the financial sector of Songdo. We will try our best to offer high-quality financial service through customized services of various products and consulting activities.”
By John Choi (firstname.lastname@example.org)