SEOUL, Nov.24 (Korea Bizwire) – Securities firms are changing their window of communication from company newsletters to webzines.
Instead of company newsletters that only shared corporate news with employees, webzines are not only providing tips and information on finance, but also other content related to topics such as culture and travel, establishing a multi-communication platform with clients.
According to industry watchers, NH Investment & Securities changed its printed company newsletter into a monthly webzine also open to the public in June.
The webzine, named ‘Amigote’ (https://webzine.nhwm.com), contains content related to financial management trends, preparation for retirement, securities news as well as golf and travel.
Some webzines specialize in specific areas, such as pension information. HMC Investment Securities is currently managing a webzine specializing in pensions. The webzine opened as the company has created a pension plan mall (http://www.hmcib.com/goMenu.do?scr_menu_id=PM0503), updating information concerning pension plans frequently.
Some webzines have been in operation for a long time. The webzine of KDB Daewoo Securities (http://ci.kdbdw.com/hkc/hkc2012/r02.do) opened in March 2004, concentrating on communication between employees. ‘Create’ (http://webzine.samsungpop.com/), the webzine of Samsung Securities that is issued four times every year, recently celebrated its 50th issue, and Mirae Asset Securities has also been managing a webzine (http://webzine.miraeasset.com/) since November 2009.
Officials say that a variety of information and content can be quickly uploaded to webzines, and the sites can boost wide range promotion of the company, reaching a larger audience. The webzines can also attract the participation of readers.
By Lina Jang (firstname.lastname@example.org)