On the afternoon of January 9, a floating structure resembling the number ’109′ drifted gracefully on the Han River near Mapo Bridge. (Photo credit: Jeski Social Campaign/Lee Jae-seok Advertising Research Institute)
SEOUL, Jan. 9 (Korea Bizwire) — South Korea’s Ministry of Health and Welfare, in collaboration with the Korea Suicide Prevention Center, announced plans to launch a visual campaign on the Han River this March to promote the nation’s suicide prevention hotline, 109.
The initiative involves floating a life buoy shaped like the hotline number, symbolizing hope and a lifeline for those in despair.
The campaign’s concept emphasizes that just as a life buoy helps rescue someone drowning, the 109 hotline serves as a vital resource for those struggling with suicidal thoughts or depression.
The visual display aims to make the hotline number more memorable and reinforce its life-saving potential.
Weather Delays Initial Launch
Initially scheduled to debut this week, the event was postponed due to strong winds caused by a cold wave. The Ministry has promised to reschedule the launch when conditions improve.
The Meaning Behind “109″
The hotline’s number was carefully chosen to convey its mission:
- 1: Represents the commitment to saving every single life.
- 0: Symbolizes the goal of achieving zero suicides.
- 9: Sounds like “guhaja” in Korean, meaning “to rescue.”
On the afternoon of January 9, a floating structure resembling the number ’109′ drifted gracefully on the Han River near Mapo Bridge. (Photo credit: Jeski Social Campaign/Lee Jae-seok Advertising Research Institute)
Rising Suicide Rates
From January to October 2024, South Korea reported 12,154 suicide deaths, a 2.0% increase compared to the same period in 2023. This marks the second consecutive year of rising suicide rates.
Expanded Support Services
The 109 hotline operates 24/7, providing immediate access to professional counseling for individuals experiencing suicidal thoughts or supporting others in crisis.
Additionally, the government offers “Madeleine,” an online counseling platform that acts as a “listening friend” for those seeking support.
Government Commitment
Lee Hyung-hoon, Director of Mental Health Policy at the Ministry of Health and Welfare, emphasized the hotline’s critical role. “The 109 hotline is a safety net for anyone contemplating suicide. We are committed to expanding suicide prevention programs to save as many lives as possible,” he said.
This campaign highlights South Korea’s ongoing efforts to address mental health challenges and reduce its high suicide rate, offering a visible reminder of help and hope.
Lina Jang (linajang@koreabizwire.com)
