Laurent Grasso’s “Solar Wind” displayed on the exterior wall of DDP (Photo courtesy of Seoul Design Foundation)
SEOUL, Aug. 29 (Korea Bizwire) — The South Korean capital is set to transform its skyline into a canvas of light and art this week, as the city launches Seoul Light DDP 2025 Autumn, an immersive media art festival at the Dongdaemun Design Plaza (DDP).
Running from Aug. 28 through Sept. 7, the event will project massive digital artworks across DDP’s 222-meter curved facade, converting the landmark into one of the world’s largest media canvases.
Organized by the Seoul Metropolitan Government and the Seoul Design Foundation, the festival combines light, technology and art into a spectacle that has already garnered global recognition.
Seoul Light DDP recently entered the Guinness World Records for hosting the “largest irregular architectural 3D mapping display” and has cemented its reputation as a leading international media art festival, winning all three major global design awards.
Laurent Grasso’s “Panoptes” displayed on the exterior wall of DDP (Photo courtesy of Seoul Design Foundation)
This year’s autumn edition brings together a striking lineup of artists. French conceptual artist Laurent Grasso will unveil two works: Solar Wind, a visualization of solar flares and cosmic data rendered in vibrant color waves, and Panoptes, a new digital animation inspired by the mythological all-seeing Argus Panoptes.
Korean digital art company d’strict will present Eternal Nature, an immersive piece reimagining natural elements and energy through cycles of light, life and humanity.
Taiwanese media artist Aka Chang will debut a laser installation beneath DDP’s futuristic pedestrian bridge, while next-generation artists Choi Se-hoon and Timo Helgert will display large-scale works created with OpenAI’s video generation platform, Sora.
Beyond the nightly media facade projections, the program features installations and forums, including a Sept. 2 panel with Grasso, d’strict vice president Lee Sang-jin and OpenAI’s Eunseong Um, moderated by art director Jung Sung-gap.
Cha Kang-hee, CEO of the Seoul Design Foundation, said the festival aims to push boundaries between art and technology. “Through experimental fusions of design, AI and light, we will offer audiences a unique immersive experience and set the stage for Seoul as a future-oriented cultural platform,” he said.
Lina Jang (linajang@koreabizwire.com)
