SEOUL, Feb. 27 (Korea Bizwire) – The local unit of a popular U.S. burger maker has stood atop in global sales, only seven months after its launch in Seoul on the back of swelling demand from local customers, the company said Monday.
The Gangnam branch of Shake Shack Burger, located in the posh namesake district in southern Seoul that opened in July last year, has outstripped some 120 other stores operating worldwide to rank first in terms of revenue, selling about 3,000-3,500 burgers a day, according to the Union Square Hospitality Group (USHG), the operator of the global burger chain.
Also known as the maker of the “New York burger,” the fast casual restaurant started out as a food cart inside Madison Square Park in 2001, expanding its menu from New York-style hotdogs to hamburgers and milkshakes.
Currently, it runs over 120 branches in 13 countries, including its own domestic branches in 14 U.S. states.
It made a foray into the South Korean market last year through an exclusive partnership contract with SPC Group, South Korea’s major food manufacturer and distributor.
Another branch in Chungdam, southern Seoul, has also made it to one of the top three in terms of sales, with a third shop in Dongdaemun, a busy shopping district, scheduled to open in April, the company added.