SEOUL, Aug. 28 (Korea Bizwire) — Shinsegae Department Store is currently engaging in an exciting art marketing initiative in partnership with the internationally acclaimed graffiti artist, Andre Saraiva.
Running from August 25 to September 27, the event is centered around the theme ‘SHINSEGAE LOVES ANDRE’. This captivating endeavor showcases a captivating drawing show curated by Andrei Sarayeva himself.
Moreover, the store environment will be transformed, featuring bespoke decorations, distinctive shopping bags, and exclusive gifts – all adorned with the distinctive motif of his iconic character, “Mr. A”.
As an integral part of this innovative art marketing campaign in collaboration with Shinsegae, Andre Saraiva is embarking on a journey across Paris, New York, and Los Angeles, bringing his graffiti art to life on city walls and public spaces.
Untitled by André Saraiva (Wikimedia Commons)
His creative influence has extended to notable partnerships with global brands, spanning the spectrum from renowned sportswear labels like Nike and Adidas to esteemed luxury houses like Louis Vuitton and Chanel.
At the heart of this venture, Shinsegae Department Store will prominently feature Andre Saraiva’s vibrant graffiti to embellish both the exterior and interior of the establishment.
From banners that grace both the interior and exterior, elevator halls that welcome guests, to the refined ambiance of the members’ bars – every nook and corner that patrons encounter will be transformed into an immersive art experience through the collaborative vision of Shinsegae and Andre Saraiva.
Image credit: Shinsegae Department Store, Wikimedia Commons / photonews@koreabizwire.com
