This photo provided by Shinsegae Food shows its Better Meat Pizza Bread products.
SEOUL, Aug. 17 (Korea Bizwire) — A range of new plant-based bread products from Shinsegae Food Inc., a food business arm of retail giant Shinsegae Group, are receiving a positive market response.
According to the company, the Better Meat Pizza Bread, which was launched at bakery sections within E-Mart Inc. outlets last month, is averaging sales of 1,600 units per day.
Its cumulative sales surpassed the 50,000 unit mark within just one month of its release.
E-Mart is a discount store chain under Shinsegae Group.
The new product utilizes sausage from Better Meat that was developed in-house. All of its ingredients are plant-based.
Better Meat, launched in 2021, has received a positive response for addressing the “bean smell,” intrinsic in soybean protein, a common ingredient in existing meat alternatives.
For three months starting from November 2021, 80,000 units of Better Meat toast were sold at E-Mart stores across the country.
The actual sales of its croissant products made with meat alternatives and egg salad, which were released in June, also exceeded forecasts by 150 percent.
Ashley Song (ashley@koreabizwire.com)
