Shinsegae's BoonTheShop to Open at Harrods in London | Be Korea-savvy

Shinsegae’s BoonTheShop to Open at Harrods in London


Shinsegae Group's BoonTheShop store at Harrods in London. (image: Shinsegae Group)

Shinsegae Group’s BoonTheShop store at Harrods in London. (image: Shinsegae Group)

SEOUL, Sept. 17 (Korea Bizwire)South Korean retail conglomerate Shinsegae Group said Tuesday its luxury fashion brand, BoonTheShop, will open at an upscale British department store.

BoonTheShop will get a space on the second floor of Harrods in London, marking the first time for a local fashion brand to do so, according to Shinsegae.

BoonTheShop, founded in 2000, first expanded its business abroad by getting a space at Barneys New York, a high-end department store, followed by one at Le Bon Marche in Paris.

BoonTheShop, headed by Creative Director Valentine Miniconi, will display about 100 selected items for minimalist, ready-to-wear collections for men and women, Shinsegae said.

The upscale brand selects fur and cashmere as the store’s main items, with mink coat priced at US$24,995, wool coat at $4,995 and cashmere knitwear at $1,195.

(Yonhap)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>