This photo, provided by TikTok, shows creators taking photos at TikTok live booth.
SEOUL, June 7 (Korea Bizwire) — The popularity of short-form content, consisting of videos up to 10 minutes in length, is leading to changes in the production practices of video platforms and streaming services, a report showed Tuesday.
TikTok’s influence has not only impacted the format of content consumption but has also affected the duration of drama and entertainment content that typically lasted around 60 minutes, according to a report from the Korea Creative Content Agency.
Wavve released an omnibus drama series called “One Day Off” last month with each episode lasting approximately 25 minutes.
Similarly, Tving’s dystopian series “Bargain,” which won the best screenplay award at this year’s Cannes International Series Festival, features episodes of 30 minutes in length.
Netflix has also acknowledged that shorter airing times and the ability to explore lighter subjects make mid-form content more approachable for viewers. However, the streaming giant has yet to produce any content of this kind.
The report emphasizes that short-form videos should provide a unique sense of enjoyment by adopting distinct developments and structures for each form, instead of simply dividing 60 minutes of content into multiple parts.
Lina Jang (linajang@koreabizwire.com)
