JEJU, Nov. 8 (Korea Bizwire) — Jeju Soju’s newly released ‘Purunbam’ is facing criticism over its labels ‘short night’, and ‘long night’ which, some claim, hint at sexual behaviors.
The Jeju Association for Women’s Rights criticized Jeju Soju’s marketing, which the group claimed uses slurs from the sex industry, in a column published on Tuesday.
The group says the labels used for Purubam to indicate alcohol content, ‘short night’, and ‘long night’ have connotations of terms widely used in the sex industry to refer to the type of sexual services on offer and called for the alcohol company to change the labels.
“The company failed to check what those words are being used to imply. Whether it was intentional or by mistake, it’s is nonetheless causing inconvenience and displeasure to consumers.
“A more careful marketing approach that looks at the possibility of overtly sexual and derogatory terms and effort to try to avoid and adjust them should be pursued,” the Jeju Association for Women’s Rights said.