SEOUL, July 20 (Korea Bizwire) — SK Telecom Co. will remodel its distribution system to meet so-called ‘untact’ demand.
South Korea’s top mobile carrier by subscribers announced Sunday its Big 3 Distribution Innovation Plan that focuses on premium online-to-offline (O2O) services, stronger protection of customer data, and unmanned stores for the latter half of this year.
The company will first introduce Barodochak, a new premium O2O service, on T Direct Shop, the company’s official online store.
Barodochak is a concierge service in which a cellphone order placed on the T Direct Shop will see artificial intelligence (AI) send the order to a SKT store located nearest to the customer, where staff will deliver the product straight to the customer.
The company also plans to set up ‘green privacy stores’ where customer information is subject to information and communication technology (ICT)-based protection.
In addition, privacy protection AI kiosks will be set up at 2,500 stores nationwide starting later in July to enable customers to completely delete cellphone data.
Moreover, the company plans to educate field staff to become expert security consultants with professional expertise on data protection.
SK Telecom’s first unmanned store, where signing up for mobile plans or purchasing a cell phone can be done without staff assistance, will open in September in Hongdae, one of the busiest entertainment districts in Seoul.
Customers at the unmanned store can check themselves in, compare smartphones, consult with an AI to find the best mobile plan, and process all requirements to acquire a cell phone without staff assistance.
Kevin Lee (firstname.lastname@example.org)