SK Telecom to Fuse Mixed Reality Technology with K-pop | Be Korea-savvy

SK Telecom to Fuse Mixed Reality Technology with K-pop


SEOUL, April 30 (Korea Bizwire)SK Telecom Co. said Thursday the launch of a ‘K-pop Metaverse Project’ using mixed reality (MR) technology and next-generation K-pop stars.

The ‘metaverse’ refers to a three-dimensional world where the borders between reality and virtual space don’t exist.

The project aims to lead the K-pop fever by introducing new contactless ways to enjoy K-pop and expand opportunities to experience MR technology in the 5G era.


SK Telecom first worked with K-pop girl group WEEKLY to release a variety of digital content on its Jump AR Platform.

Users can make their own music videos with WEEKLY’s digital choreographic content available on the platform.

Image Credit: SK Telecom /

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