Korea’s IT Giants Embrace AI-First Strategy in Software Development (Image supported by ChatGPT)
SEOUL, June 3 (Korea Bizwire) — As South Korea’s tech sector transitions from digital transformation (DX) to what many now call “AI transformation” (AX), major system integration (SI) companies are rapidly deploying generative AI across their development operations—redefining the core of enterprise software engineering.
Leading the charge is LG CNS, which recently upgraded its AI coding platform from a support tool for code generation to a comprehensive development assistant. The newly enhanced system now spans the entire software lifecycle—from requirements analysis and system design to coding, testing, and quality diagnostics.
The platform’s standout feature, dubbed a “coding agent,” uses generative AI to automatically produce, test, and even self-correct code based on simple user commands.
Hyundai AutoEver, the IT arm of Hyundai Motor Group, has also embedded AI across its workflow with an in-house conversational tool named H-Chat. Built on Microsoft’s Azure OpenAI platform, the tool helps developers perform unit testing, troubleshoot code errors, conduct code reviews, and migrate legacy systems—all using natural language inputs.
Hyundai AutoEver participated in the “AUTOSAR Open Conference (AOC)” held in Bruges, Belgium, on May 27–28 (local time). (Photo courtesy of Hyundai AutoEver)
SK AX—formerly SK C&C—has gone so far as to rebrand itself around the AI-first philosophy. Its proprietary platform, Soluer, enables AI to distill complex business logic into simplified natural language structures during the planning phase, while automating repetitive coding tasks to allow human engineers to focus on system logic.
These new offerings complement the existing GenAI Text solution, which implements language generation AI services and large language models (LLMs). (Image provided by LG CNS)
Samsung SDS is deploying a suite of AI services including FabriX, Brity Copilot, and Brity Automation across its development lines. It has also embedded predictive AI into its digital logistics platform Cello Square, which can forecast vessel arrival times and detect potential disruptions at transshipment ports in advance.
CJ OliveNetworks, another key player, has been leveraging multiple global AI models since last year to support cross-validation of generated code. The company reports significant productivity gains from its AI-based development system, which now governs everything from coding and reviewing to automated testing.
Samsung SDS is supplying its AI platform FabriX, along with the collaboration tool Brity Copilot and the automation solution Brity Automation, to the financial sector. (Image provided by Samsung SDS)
Industry insiders view this rapid pivot as a defining moment in South Korea’s IT sector, with “AI agents” becoming central to future software development. As the line between human and machine coding blurs, these companies are not just automating work—they’re reimagining it.
With the global race for AI leadership accelerating, South Korea’s SI firms are making it clear: in the age of AX, innovation starts at the source code.
Kevin Lee (kevinlee@koreabizwire.com)
