Sprint Teams with Samsung, Under Armour and MapMyFitness to Drive Advances in Growing Health and Fitness Technology Market | Be Korea-savvy

Sprint Teams with Samsung, Under Armour and MapMyFitness to Drive Advances in Growing Health and Fitness Technology Market

Exclusive Samsung Galaxy S® 5 Sport, available July 25, and other mobile technology innovations will support healthy lifestyles with fitness tracking, educational information, applications and more (image: pennstatenews/ Flickr)

Exclusive Samsung Galaxy S® 5 Sport, available July 25, and other mobile technology innovations will support healthy lifestyles with fitness tracking, educational information, applications and more (image: pennstatenews/ Flickr)

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CHICAGO, June 23, 2014 (Korea Bizwire)–Sprint (NYSE:S) is stepping up its presence in the growing health and  fitness markets, announcing today the launch of an exclusive device from  Samsung Telecommunications America and a collaboration with health and  fitness market leaders Under Armour and MapMyFitness to offer mobile  solutions for today’s active lifestyles.

Sprint will provide convenient mobile access to fitness tracking,  educational information, and music, as well as offer applications to  help consumers as they exercise, watch what they eat and take better  care of themselves.

Sprint will launch on Friday, July 25 the Samsung Galaxy S® 5  Sport, an exclusive new Spark-enabled smartphone with both the hardware  and software for today’s health-conscious users. Among the handset’s  many features is S Health™1, an integrated mobile health  platform to access health info, map out workouts, and make healthier  eating choices. It even monitors heart rate before and after activity  with a built-in heart-rate monitor. Samsung’s exclusive Activity Zone  app is preloaded on Galaxy S 5 Sport offering the ability to open active  lifestyle features, including a barometer, compass, flashlight and  stopwatch from a single screen.

Galaxy S 5 Sport features a textured body making the smartphone easier  to hold and preventing it from slipping from the hand. It features three  hard keys so the smartphone is easier to operate when active. The Galaxy  S 5 Sport is also IP67 water and dust resistant2 so it can be  as active as its user.

Starting July 25 and for a limited time only, customers who purchase  Samsung Galaxy S 5 Sport will get $50 off Samsung Gear Fit to help  achieve health and fitness goals by tracking steps and monitoring heart  rate.

The device will serve as the launch pad for Sprint Fit Live, a complete  mobile health and fitness package giving customers instant access to  their favorite fitness applications and activities, relevant health  information when they want it and integration capability with their  Spotify playlists. Sprint Fit Live also will be available on all new  Sprint Android-powered smartphones in 2014.

Sprint Fit Live — Key features of Sprint  Fit Live include the ability to:

  • Track, monitor, and share workout activity with 12 months of free  MapMyFitness MVP, which includes premium content such as customized  audio coaching, training plans, live tracking and more. MapMyFitness  is a wholly-owned subsidiary of Under Armour, a leading performance  and innovation brand.
  • Access Spotify Workout playlists with free Spotify premium for six  months for customers who are on Sprint Framily plans or three months  for other Sprint customers.
  • Live the Healthy Lifestyle by receiving updated smart, contextual  health and fitness content.
  • Customize the look and feel of fitness tracking, education, music and  healthy living content displayed on the wallpaper or full screen  experience.

“We continually innovate to provide our customers with new products that  can improve their lives,” said Dan Hesse, Sprint Chief Executive  Officer, today during an event in Chicago. “Previously, Sprint brought  together Harman Kardon, HTC and Spotify to redefine how music should  sound on the modern smartphone. Today, Sprint joins leading innovators  in Samsung, Under Armour and MapMyFitness to drive technology advances  for fitness, health and wellness.”

Todd Durkin, internationally recognized performance-enhancement coach,  personal trainer and author, said at the Chicago event, “Integrating  fitness and an active and healthy lifestyle into technology is the  cornerstone to getting athletes moving. The Sprint Fit Live innovative  platform has the ability to educate, motivate, track, monitor, measure  and analyze overall fitness – there is nothing better than instant  feedback for my clients to help them achieve their overall health and  fitness goals.”

With Sprint Easy Pay, well-qualified buyers can purchase Samsung Galaxy  S 5 Sport with $0 down (plus tax) and 24 monthly payments of $27.09.  Customers can preregister for more information at www.sprint.com/galaxys5sport.  Galaxy S 5 Sport will be available in Electric Blue and Cherry Red color  options.

Sprint accelerating mobile health

In addition to the health and fitness innovations announced today,  Sprint is actively helping shape the evolution of mobile health at the  startup level. From mid-March to early June, Sprint conducted in Kansas  City the inaugural Sprint  Mobile Health Accelerator powered by Techstars, an immersive,  mentor-driven program for startup companies. The participating companies  are developing solutions that include hardware, software platforms,  transformative services, big data and mobile applications. At Demo Day  June 12, Sprint announced plans for the second Sprint Mobile Health  Accelerator powered by Techstars, coming in 2015.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based  subsidiary of Samsung Electronics Co., Ltd., researches, develops and  markets wireless handsets, wireless infrastructure and other  telecommunications products throughout North America. For more  information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening  new possibilities for people everywhere. Through relentless innovation  and discovery, we are transforming the worlds of TVs, smartphones,  tablets, PCs, cameras, home appliances, printers, LTE systems, medical  devices, semiconductors and LED solutions. We employ 286,000 people  across 80 countries with annual sales of US$216.7 billion. To discover  more, please visit www.samsung.com.

About Under Armour, Inc.

Under Armour (UA), the originator of performance footwear, apparel  and equipment, revolutionized how athletes across the world dress.  Designed to make all athletes better, the brand’s innovative products  are sold worldwide to athletes at all levels. Under Armour’s wholly  owned subsidiary, MapMyFitness, powers one of the world’s largest  Connected Fitness communities. The Under Armour global headquarters is  in Baltimore, Maryland. For further information, please visit the  Company’s website at www.uabiz.com.

About Sprint

Sprint (NYSE:S) offers a comprehensive range of wireless and wireline  communications services bringing the freedom of mobility to consumers,  businesses and government users. Sprint served nearly 55 million  customers as of March 31, 2014 and is widely recognized for developing,  engineering and deploying innovative technologies, including the first  wireless 4G service from a national carrier in the United States;  leading prepaid brands including Virgin Mobile USA, Boost Mobile, and  Assurance Wireless; instant national and international push-to-talk  capabilities; and a global Tier 1 Internet backbone. The American  Customer Satisfaction Index rated Sprint as the most improved U.S.  company in customer satisfaction, across all 43 industries, over the  last six years. Sprint has been named to the Dow Jones Sustainability  Index (DJSI) North America in 2011, 2012 and 2013. You can learn more  and visit Sprint at www.sprint.com  or www.facebook.com/sprint  and www.twitter.com/sprint

1This device, S Health, and related software is not intended  for use in the diagnosis of disease or other conditions, or in the cure,  mitigation, treatment or prevention of disease.

2This device has been tested and received an IP (Ingress  Protection) rating of IP67, which tests for dust intrusion and for water  submersion up to 1 meter for up to 30 minutes. Not shockproof. Covers  must be tightly closed.

Source: Samsung Electronics Co., Ltd., Under Armour, Inc., & Sprint (via BusinessWire)

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