“Squid Game” Season 2 introduces a new set design featuring large “O” and “X” marks on the floor of the participants’ huge dormitory, in this photo provided by Netflix. (Image courtesy of Yonhap)
SEOUL, Jan. 4 (Korea Bizwire) —The release of Squid Game Season 2 propelled Netflix to achieve its highest-ever app user numbers in South Korea last month, according to industry reports.
Data from WiseApp, Retail, and Goods revealed that during the fourth week of December 2024, Netflix’s app saw 9.75 million users in South Korea, a sharp increase of 1.87 million from the previous week’s 7.88 million users, just before the show’s release.
Monthly active user (MAU) data from the mobile analytics firm IGAWorks further highlighted Netflix’s surge, recording 12.99 million users in December 2024, up significantly from 11.6 million in November. Other streaming platforms trailed, with TVING at 7.25 million users, Coupang Play at 7.09 million, Wavve at 4.37 million, Disney+ at 2.93 million, and Watcha at 520,000.
Starring Lee Jung-jae and other notable actors, Squid Game Season 2 premiered on December 26, 2024, and quickly topped viewership charts in 93 countries, scoring a perfect 930 points on FlixPatrol’s global rankings.
Parrot Analytics, a content demand measurement firm, predicted that the Squid Game series could generate over $2 billion in cumulative revenue by 2027, solidifying its status as a flagship franchise for Netflix.
The phenomenal response to Squid Game Season 2 underscores Netflix’s dominance in the South Korean streaming market as it heads into 2025, with the platform leveraging blockbuster content to drive user engagement and revenue growth.
Lina Jang (linajang@koreabizwire.com)
