SSG.com has announced that it is replicating its in-store tasting experience with its new “Online Tasting Event.” (Image courtesy of SSG.com)
SEOUL, Feb. 8 (Korea Bizwire) – SSG.com has announced that it is replicating its in-store tasting experience with its new “Online Tasting Event.” Starting on February 7, the first 8,000 customers who spend over 60,000 won on dawn deliveries will receive one of three complimentary Nestle gifts, including KitKat Green Tea, KitKat Original, or Starbucks Powdered Coffee.
This initiative aims to bring the traditional in-store practice of sampling products before purchase to the online realm, allowing customers to try new products from the comfort of their home. SSG.com introduced this promotional event as part of its efforts to introduce and promote new items to its customers.
The online retail giant plans to make these sampling events a regular monthly feature, further enhancing the online shopping experience by offering a taste of new and exciting products.
Starting from February 23, SSG.com will also include Dongwon Sesame Oil and Tuna as part of its sample offerings, expanding the variety of products available for online tasting.
SSG.com previously piloted online tasting events in collaboration with major food companies like Nongshim, Orion, and Pulmuone in the second half of last year, resulting in a 20% increase in related sales and demonstrating the potential success of this innovative approach.
Lee Myung-keun, the Grocery Manager at SSG.com, stated, “We plan to gradually increase the frequency and range of products for the online tasting events, aiming to establish it as a signature event in the grocery sector.”
Ashley Song (ashley@koreabizwire.com)
