SEOUL, Feb. 20 (Korea Bizwire) — Starbucks Korea announced on Friday that it will offer its signature product, the Americano, at its original price for a limited period.
The move comes as the company celebrates its growing customer loyalty program, with its reward program members surpassing 10 million in January this year.
From Feb. 22-24, customers will be able to purchase a tall size Americano for 2,500 won (US$1.92) between 2 p.m.-5 p.m. During this period, customers can buy up to four cups of tall Americano per receipt.
Furthermore, the first Starbucks store in South Korea, Starbucks Reserve Ewha Womans University, will offer a Reserve Americano tall size for the same price to provide customers with a more exclusive experience.
Customers can purchase up to two glasses per receipt.
The Starbucks Rewards program was launched in 2011 and has become a hit with Korean consumers.
Its membership exceeded 10 million in January with an average of more than 100 people signing up every hour over the past 11 years and 4 months.
This means that one in five Koreans is now a member of the program, indicating the significant role Starbucks plays in the country’s coffee culture.
Image Credit: Starbucks Korea / photonews@koreabizwire.com
