Starbucks Korea Offers Customers Nostalgia of Yesteryear's Prices | Be Korea-savvy

Starbucks Korea Offers Customers Nostalgia of Yesteryear’s Prices


SEOUL, Feb. 20 (Korea Bizwire)Starbucks Korea announced on Friday that it will offer its signature product, the Americano, at its original price for a limited period.

The move comes as the company celebrates its growing customer loyalty program, with its reward program members surpassing 10 million in January this year.

From Feb. 22-24, customers will be able to purchase a tall size Americano for 2,500 won (US$1.92) between 2 p.m.-5 p.m. During this period, customers can buy up to four cups of tall Americano per receipt.

Furthermore, the first Starbucks store in South Korea, Starbucks Reserve Ewha Womans University, will offer a Reserve Americano tall size for the same price to provide customers with a more exclusive experience.

Customers can purchase up to two glasses per receipt.


The Starbucks Rewards program was launched in 2011 and has become a hit with Korean consumers.

Its membership exceeded 10 million in January with an average of more than 100 people signing up every hour over the past 11 years and 4 months.

This means that one in five Koreans is now a member of the program, indicating the significant role Starbucks plays in the country’s coffee culture.

Image Credit: Starbucks Korea /

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