SEOUL, June 29 (Korea Bizwire) – The CJ E&M Research Center and the UnivTomorrow Research Laboratory for the Twenties revealed Tuesday a report that takes a close look at dating trends among Korean men and women in their twenties. The report, titled ‘Dating White Paper for Korea’s Youths in their 20s, was compiled after surveying 816 individuals in their 20s from April 27 to May 3.
According to the survey, 84 percent of respondents replied that they “don’t mind ‘skinship’ (term used to refer to physical intimacy) within a month of dating a person”.
“The majority of respondents didn’t place much significance on how fast they become more intimate physically,” said the UnivTomorrow Research Lab. “In fact, choosing the right partner, and the partner’s personality and their ‘skinship’ styles played a bigger role.”
“Motels have become a universal place for dating among young couples nowadays. Mobile applications that introduce motels located nearby are a must. Motels even give out coupons offering customers a free stay when stamped a certain number of times,” the lab added.
When asked, “What is the preferred way to meet somebody?” 8 percent of the respondents chose social networking services and dating apps as opposed to other ways of meeting their potential lovers.
“A fairly good number of courtship seekers in their 20s prefer SNS or dating apps to meet people of the opposite sex. SNS are the perfect search platform because they often provide a variety of information like pictures, personal character, and hobbies,” said the lab. “These dating apps are popular due to easy access and convenience, and most importantly, users can personally choose someone they prefer.”
Meanwhile, the respondents also chose the TV series ‘I Need a Romance 2’ and ‘Discovery of Love’, and romantic comedy film ‘Very Ordinary Couple’ as “film and TV series that best depict the reality of couples and dating”.
“A love story of youths is a popular theme for films, dramas, performances, and music,” said the CJ E&M Research Center. “And understanding the dating trends of the younger generation is the first step in creating content that they can relate to.”
By Lina Jang (firstname.lastname@example.org)