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AdColony Boosts Executive Leadership Team with Internal Promotions Following Strong 1H 2020 Results

LOS ANGELES, Sept. 15 (Korea Bizwire) — AdColony, the mobile performance marketplace, is pleased to announce the promotion of Camila Franklin, Tabitha Britt and Jude O’Connor to the roles of Chief Operations Officer, Chief Human Resources Officer and Chief Revenue Officer respectively. These advancements reflect AdColony’s outstanding financial results during the first half of the year during [...]

AdColony Joins Advertising ID Consortium

LOS ANGELES, Dec. 10 (Korea Bizwire) — AdColony, the in-app marketplace for brands, announced it has joined the Advertising ID Consortium as part of its ongoing effort toward better targeting and campaign performance for its partners. “We strongly believe in investing in the evolution of identity,” said Matt Barash, AdColony’s head of strategy and business [...]

AdColony Releases SDK 4, Unifying Display, Programmatic and Award-winning Video Offerings into a Single SDK

LOS ANGELES, Sept. 30 (Korea Bizwire) — AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner [...]

AdColony Launches $5 Million Advanced Monetization Program for Publishers

LOS ANGELES, May 3 (Korea Bizwire) — AdColony, the mobile performance marketplace, today announced the launch of a $5 million Advanced Monetization Program (AMP) — a tailored set of incentives designed to encourage publishers to adopt the latest in-app monetization technologies through the advanced technology of AdColony’s SDK. AdColony believes so strongly in its product [...]

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

SINGAPORE, Jan. 9 (Korea Bizwire) — AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in [...]