SEOUL, Feb. 20 (Korea Bizwire) — Social media advertising, in general, targets young people, but older consumers are more likely to make purchases after being exposed to social media advertisements, a report showed Sunday. The report, which was published in the Journal of the Korea Contents Association, analyzed the results of a survey that the [...]
SEOUL, Dec. 6 (Korea Bizwire) — The Ministry of the Interior and Safety announced that a revision to the enforcement ordinance of the Outdoor Advertising Act will take effect on Tuesday, enabling the placement of commercial ads on airplanes and rented bicycles. The revision is aimed at easing regulations to support small and micro businesses, [...]
SEOUL, Aug. 23 (Korea Bizwire) — It has been two years since a scandal erupted involving celebrities and influencers engaged in advertisements that feigned not to be ads, but these “hidden ads” are still deceiving consumers on social media, the South Korea’s antitrust regulator said Monday. The Fair Trade Commission reported that the Korea Internet [...]
WASHINGTON, Feb. 3 (Korea Bizwire) — Hyundai’s new Sonata commercial featuring Chris Evans and other stars came in a close second in USA Today’s ranking of Super Bowl ads, the outlet said Monday. The 60-second commercial played during the first quarter of Sunday’s Super Bowl, the championship game of the National Football League. It garnered [...]
SEOUL, Oct. 19 (Korea Bizwire) — The number of TV ads for alcoholic beverages and private lenders dropped last year from the year before, records from the communications watchdog showed Friday, apparently as the ads were more broadly distributed to other outlets, such as mobile platforms. Some 19,158 alcohol-related commercials aired on terrestrial and cable [...]
SEOUL, Aug. 30 (Korea Bizwire) — Company workers use about three social networking services (SNS) on average, mostly to get and share information, but a majority of them feel exhausted by unwanted information and marketing that come with the services, a poll showed Wednesday. Hunet, a provider of career education, surveyed 821 people working for [...]
SEOUL, Feb. 20 (Korea Bizwire) – A new report has once again highlighted Naver’s dominant position in South Korea in terms of advertising revenue. MezzoMedia, a digital marketing agency, categorized revenue into three types – PC display ads (DA), mobile display ads, and video ads. For PC DA, which mainly include online banners, Naver outperformed [...]
SEOUL, Feb. 16 (Korea Bizwire) – More than half of Internet users in South Korea said they were unhappy with advertisement banners and links on screen when they use search engines, a report said Thursday. According to a report by the Korea Information Society Development Institute (KISDI), 55.9 percent of Naver users that browse mostly [...]
SEOUL, Jan. 5 (Korea Bizwire) – Kobaco (Korea Broadcast Advertising Corp.) revealed Wednesday that total advertising expenditures in Korea last year were 11.296 trillion won ($9.47 billion), dropping by 0.7 percent from 2015 (11.37 trillion won). This, according to an official, was the first decline since 2009, and the third time in history that ad [...]
SEOUL, Sept. 8 (Korea Bizwire) – A recent study by the Korea Internet Advertising Foundation (KIAF) revealed that the use of sexual imagery in advertisements on web portals and social networking services is at a critical level, with officials calling for stronger regulations. According to the survey, 94.5 percent of 200 middle and high school [...]