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Alcohol, Private Lender Ads Getting Less TV Airtime

Alcohol, Private Lender Ads Getting Less TV Airtime

SEOUL, Oct. 19 (Korea Bizwire) — The number of TV ads for alcoholic beverages and private lenders dropped last year from the year before, records from the communications watchdog showed Friday, apparently as the ads were more broadly distributed to other outlets, such as mobile platforms. Some 19,158 alcohol-related commercials aired on terrestrial and cable [...]

Naver Dominates Korean Advertising Market

Naver Dominates Korean Advertising Market

SEOUL, Feb. 20 (Korea Bizwire) – A new report has once again highlighted Naver’s dominant position in South Korea in terms of advertising revenue. MezzoMedia, a digital marketing agency, categorized revenue into three types – PC display ads (DA), mobile display ads, and video ads.  For PC DA, which mainly include online banners, Naver outperformed [...]

Advertising Spending Declines in 2016, But Mobile Ads Thrive

Advertising Spending Declines in 2016, But Mobile Ads Thrive

SEOUL, Jan. 5 (Korea Bizwire) – Kobaco (Korea Broadcast Advertising Corp.) revealed Wednesday that total advertising expenditures in Korea last year were 11.296 trillion won ($9.47 billion), dropping by 0.7 percent from 2015 (11.37 trillion won).  This, according to an official, was the first decline since 2009, and the third time in history that ad [...]

Internet Ads with Sexual Imagery at a Critical Level: Survey

Internet Ads with Sexual Imagery at a Critical Level: Survey

SEOUL, Sept. 8 (Korea Bizwire) – A recent study by the Korea Internet Advertising Foundation (KIAF) revealed that the use of sexual imagery in advertisements on web portals and social networking services is at a critical level, with officials calling for stronger regulations.  According to the survey, 94.5 percent of 200 middle and high school [...]

A New Korean Profit Model for Free App Developers

A New Korean Profit Model for Free App Developers

Seoul, Korea, August 12 (Korea Bizwire) – Making profit is a tricky problem for free-of-charge app developers. App users just hate seeing ads on their free apps. Some users plead for add-free versions and say they are willing to pay for it. Then do they really pay for it when they have other free apps providing desired service? [...]