Advertisement Archives | Be Korea-savvy
Solidarity Remains in the Spot Where LGBT Ad Was Torn Apart

Solidarity Remains in the Spot Where LGBT Ad Was Torn Apart

SEOUL, Aug. 4 (Korea Bizwire) — A solidarity movement is spreading in the wake of the news that a ‘No Discrimination Against LGBTs’ advertisement posted in a Seoul subway station was torn apart. Rainbow Action, an activist group fighting for human rights for sexual minorities, posted an ad titled ‘Sexual minorities exist in your everyday [...]

Ad Agency’s Contrarian Advertisement Draws Attention from Job Seekers

Ad Agency’s Contrarian Advertisement Draws Attention from Job Seekers

SEOUL, July 9 (Korea Bizwire) — Cheil Worldwide Inc., the advertising arm of Samsung Group, announced on Wednesday that its contrarian-concept advertisement created for the recruitment of consultants for Samsung Life Insurance Co. is drawing significant attention from job seekers. The newly-released advertisement depicts a job interview scene in which a group of candidates who [...]

Firms Send High-tech Message of Appreciation to Parcel Delivery Workers

Firms Send High-tech Message of Appreciation to Parcel Delivery Workers

SEOUL, Jan. 21 (Korea Bizwire) — SM Culture & Contents, an advertising affiliate of South Korea’s biggest music label SM Entertainment, will showcase the country’s first vehicle-aware outdoor advertisements along with online shopping mall 11th Street. Through a vehicle-sensing camera installed in front of the billboard, the camera recognizes the approaching vehicle from a distance [...]

Uniqlo to Halt Ad After Allegations of Defaming Sex Slave Victims

Uniqlo to Halt Ad After Allegations of Defaming Sex Slave Victims

SEOUL, Oct. 20 (Korea Bizwire) — Japanese fashion retailer Uniqlo said Sunday that it will suspend a new advertisement following allegations that the advertisement defamed victims of Japan’s wartime sexual slavery. Uniqlo’s latest commercial, aired globally, sparked suspicions in South Korea that it could be intended to ridicule sexual slavery victims due to a difference [...]

Japanese Advertising in S. Korea Shrinks by 76 pct Following Boycott

Japanese Advertising in S. Korea Shrinks by 76 pct Following Boycott

SEOUL, Oct. 11 (Korea Bizwire) — Advertisements of Japanese products in South Korea have plummeted following Japan’s export restrictions imposed against South Korea. Media Audit Korea, a South Korean media management firm, reported that Japanese advertisements in the country’s top four media platforms including television, radio, newspaper, and magazines turned out to have spent 7.2 [...]

New Government Regulations for Advertising Fine Print

New Government Regulations for Advertising Fine Print

SEOUL, Feb. 1 (Korea Bizwire) — The Fair Trade Commission (FTC) announced on Thursday that it had prepared guidelines for the effective delivery of disclaimers included in advertisements to prevent consumer misunderstanding. From now on, there will be fewer advertisements that mislead consumers by embedding important information in fine print. For example, when advertising an [...]

Fair Trade Commission to Investigate Online Influencers for Deceitful Advertising

Fair Trade Commission to Investigate Online Influencers for Deceitful Advertising

SEOUL, Sept. 6 (Korea Bizwire) — The Fair Trade Commission will look into online influencers who advertise commercial products on their individual social media accounts without disclosing that they are being paid for the advertisement. The commission announced yesterday that it would carry out an intensive investigation into deceptive advertisements posted on Instagram, a social [...]

Feminist Ads Banned on Metro, but Birthday Messages for Idol Stars Allowed

Feminist Ads Banned on Metro, but Birthday Messages for Idol Stars Allowed

SEOUL, Jul. 10 (Korea Bizwire) — Following backlash over its decision to disallow advertisements regarding feminism and politics in subway facilities, Seoul Metro has decided to ban all advertisements that feature personal views of individuals or interest groups. But experts say that the decision is bound to be controversial as the exact nature of what [...]

Samsung’s Galaxy S8 Advert Wins Cannes Lions Awards

Samsung’s Galaxy S8 Advert Wins Cannes Lions Awards

SEOUL, Jun. 26 (Korea Bizwire) — Samsung Electronics Co.’s advertisement of its flagship Galaxy S8 smartphone won seven awards from the Cannes Lions International Festival of Creativity, the company said Monday. The South Korean tech giant said it has won three gold, two silver and two bronze prizes from the festival with its advertisement dubbed [...]

Advertising Market Grows to Record Size, Dominated by Top 10 Firms

Advertising Market Grows to Record Size, Dominated by Top 10 Firms

SEOUL, April 17 (Korea Bizwire) – South Korea’s advertising market reached 14.7 trillion won (US$12.95 billion) last year, with more than 70 percent of it dominated by the top three firms, an industry study showed Monday.  Last year’s market size is 8.1 percentage points bigger than the previous year’s 13.7 trillion won, according to the [...]