SEOUL, Oct. 14 (Korea Bizwire) – As Free Ad-Supported Streaming TV (FAST) gains traction, companies and brands are increasingly launching their own channels on these platforms, viewing them as a new frontier for product and service promotion. FAST channels, which offer free content in exchange for watching advertisements, are primarily consumed on smart TVs. They combine [...]
SEOUL, Jul. 2 (Korea Bizwire) – Hyundai Department Store announced on July 1 that it is introducing an AI-powered advertising designer called OneStep in collaboration with GiantStep, a company specializing in real-time content and generative AI solutions. OneStep is a program that generates advertising images based on user-input event descriptions. For instance, when a user enters [...]
SEOUL, Dec. 5 (Korea Bizwire) — A revision to the Public Official Election Act calling for a ban on political campaign videos using AI-generated deepfakes during the election season passed through a special parliamentary committee Tuesday. Under the revision, individuals could face a maximum seven years in prison or a fine of up to 50 [...]
SEOUL, March 31 (Korea Bizwire) — Producers of the popular Korean TV series “Vincenzo” said Wednesday that they will remove the controversial scene featuring a Chinese product from overseas streaming services amid rising domestic anger over Chinese sponsorship. In the eighth episode of the dark comedy that aired on March 14 on tvN, an instant [...]
SEOUL, Aug. 4 (Korea Bizwire) — A solidarity movement is spreading in the wake of the news that a ‘No Discrimination Against LGBTs’ advertisement posted in a Seoul subway station was torn apart. Rainbow Action, an activist group fighting for human rights for sexual minorities, posted an ad titled ‘Sexual minorities exist in your everyday [...]
SEOUL, July 9 (Korea Bizwire) — Cheil Worldwide Inc., the advertising arm of Samsung Group, announced on Wednesday that its contrarian-concept advertisement created for the recruitment of consultants for Samsung Life Insurance Co. is drawing significant attention from job seekers. The newly-released advertisement depicts a job interview scene in which a group of candidates who [...]
SEOUL, Jan. 21 (Korea Bizwire) — SM Culture & Contents, an advertising affiliate of South Korea’s biggest music label SM Entertainment, will showcase the country’s first vehicle-aware outdoor advertisements along with online shopping mall 11th Street. Through a vehicle-sensing camera installed in front of the billboard, the camera recognizes the approaching vehicle from a distance [...]
SEOUL, Oct. 20 (Korea Bizwire) — Japanese fashion retailer Uniqlo said Sunday that it will suspend a new advertisement following allegations that the advertisement defamed victims of Japan’s wartime sexual slavery. Uniqlo’s latest commercial, aired globally, sparked suspicions in South Korea that it could be intended to ridicule sexual slavery victims due to a difference [...]
SEOUL, Oct. 11 (Korea Bizwire) — Advertisements of Japanese products in South Korea have plummeted following Japan’s export restrictions imposed against South Korea. Media Audit Korea, a South Korean media management firm, reported that Japanese advertisements in the country’s top four media platforms including television, radio, newspaper, and magazines turned out to have spent 7.2 [...]
SEOUL, Feb. 1 (Korea Bizwire) — The Fair Trade Commission (FTC) announced on Thursday that it had prepared guidelines for the effective delivery of disclaimers included in advertisements to prevent consumer misunderstanding. From now on, there will be fewer advertisements that mislead consumers by embedding important information in fine print. For example, when advertising an [...]