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Uniqlo to Halt Ad After Allegations of Defaming Sex Slave Victims

Uniqlo to Halt Ad After Allegations of Defaming Sex Slave Victims

SEOUL, Oct. 20 (Korea Bizwire) — Japanese fashion retailer Uniqlo said Sunday that it will suspend a new advertisement following allegations that the advertisement defamed victims of Japan’s wartime sexual slavery. Uniqlo’s latest commercial, aired globally, sparked suspicions in South Korea that it could be intended to ridicule sexual slavery victims due to a difference [...]

Japanese Advertising in S. Korea Shrinks by 76 pct Following Boycott

Japanese Advertising in S. Korea Shrinks by 76 pct Following Boycott

SEOUL, Oct. 11 (Korea Bizwire) — Advertisements of Japanese products in South Korea have plummeted following Japan’s export restrictions imposed against South Korea. Media Audit Korea, a South Korean media management firm, reported that Japanese advertisements in the country’s top four media platforms including television, radio, newspaper, and magazines turned out to have spent 7.2 [...]

New Government Regulations for Advertising Fine Print

New Government Regulations for Advertising Fine Print

SEOUL, Feb. 1 (Korea Bizwire) — The Fair Trade Commission (FTC) announced on Thursday that it had prepared guidelines for the effective delivery of disclaimers included in advertisements to prevent consumer misunderstanding. From now on, there will be fewer advertisements that mislead consumers by embedding important information in fine print. For example, when advertising an [...]

Fair Trade Commission to Investigate Online Influencers for Deceitful Advertising

Fair Trade Commission to Investigate Online Influencers for Deceitful Advertising

SEOUL, Sept. 6 (Korea Bizwire) — The Fair Trade Commission will look into online influencers who advertise commercial products on their individual social media accounts without disclosing that they are being paid for the advertisement. The commission announced yesterday that it would carry out an intensive investigation into deceptive advertisements posted on Instagram, a social [...]

Feminist Ads Banned on Metro, but Birthday Messages for Idol Stars Allowed

Feminist Ads Banned on Metro, but Birthday Messages for Idol Stars Allowed

SEOUL, Jul. 10 (Korea Bizwire) — Following backlash over its decision to disallow advertisements regarding feminism and politics in subway facilities, Seoul Metro has decided to ban all advertisements that feature personal views of individuals or interest groups. But experts say that the decision is bound to be controversial as the exact nature of what [...]

Samsung’s Galaxy S8 Advert Wins Cannes Lions Awards

Samsung’s Galaxy S8 Advert Wins Cannes Lions Awards

SEOUL, Jun. 26 (Korea Bizwire) — Samsung Electronics Co.’s advertisement of its flagship Galaxy S8 smartphone won seven awards from the Cannes Lions International Festival of Creativity, the company said Monday. The South Korean tech giant said it has won three gold, two silver and two bronze prizes from the festival with its advertisement dubbed [...]

Advertising Market Grows to Record Size, Dominated by Top 10 Firms

Advertising Market Grows to Record Size, Dominated by Top 10 Firms

SEOUL, April 17 (Korea Bizwire) – South Korea’s advertising market reached 14.7 trillion won (US$12.95 billion) last year, with more than 70 percent of it dominated by the top three firms, an industry study showed Monday.  Last year’s market size is 8.1 percentage points bigger than the previous year’s 13.7 trillion won, according to the [...]

Absolut Vodka Ad Showing Anti-Gov’t Rally Stokes Controversy

Absolut Vodka Ad Showing Anti-Gov’t Rally Stokes Controversy

SEOUL, Dec. 12 (Korea Bizwire) – A new advertisement by alcoholic beverage manufacturer Absolut Vodka depicting an image of a massive anti-government rally in South Korea has stoked controversy, industry sources said Monday.  The global leading vodka brand, owned by French group Pernod Ricard, disclosed its new advertisement on its official Facebook on Saturday. The [...]

Plans for “Korean Times Square” to be Finalized by November

Plans for “Korean Times Square” to be Finalized by November

SEOUL, Sept. 13 (Korea Bizwire) – The Ministry of Government Administration and Home Affairs announced Monday that it has narrowed down the candidate sites for the upcoming “Korean Times Square” – an outdoor billboard display zone that will foster a city neighborhood’s economic and cultural values.  Among the 11 sites that initially applied for review, [...]