advertisements Archives | Be Korea-savvy
Seoul Cabs to Screen Digital Advertisements

Seoul Cabs to Screen Digital Advertisements

SEOUL, April 20 (Korea Bizwire) — The Seoul Metropolitan Government plans to carry out a pilot project to place digital advertisements on taxi lamps following the launch of similar initiatives in Daejeon and Incheon. The Ministry of the Interior and Safety and Ministry of Land, Infrastructure and Transport began a pilot project allowing advertisements on [...]

Court Rules 1+1 Promotions are Not ‘False Advertising’ if the Product is Cheaper than the Original Price

Court Rules 1+1 Promotions are Not ‘False Advertising’ if the Product is Cheaper than the Original Price

SEOUL, Feb. 11 (Korea Bizwire) — A South Korean court has ruled that 1+1 purchasing events cannot be seen as ‘exaggerated advertisements’ if the price of the product is cheaper during the event. Seoul High Court, in a case filed by hypermarket chain operators Homeplus Co. and Homeplus Stores Co. against the Fair Trade Commission [...]

Ads for Financial Products are Exaggerated: Poll

Ads for Financial Products are Exaggerated: Poll

SEOUL, Jan. 9 (Korea Bizwire) — About 60 percent of South Koreans say that advertisements for financial products are exaggerated, a survey showed Wednesday, underscoring customers’ mistrust towards the sector as a whole. The survey, conducted by Gallup Korea and commissioned by the Financial Services Commission (FSC), showed that 60.7 percent of the 2,194 respondents [...]

Cigarette Ads Influence Impulsive Purchases

Cigarette Ads Influence Impulsive Purchases

SEOUL, May 18 (Korea Bizwire) — According to a study, one in eight people buy cigarettes on impulse after viewing cigarette advertisements or cigarette packs on display at convenience stores. Moreover, the same study showed that 1.9 percent of non-smokers had purchased cigarettes on impulse. The study, carried out by Prof. Cho Seong-il and his [...]