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Court Rules 1+1 Promotions are Not ‘False Advertising’ if the Product is Cheaper than the Original Price

Court Rules 1+1 Promotions are Not ‘False Advertising’ if the Product is Cheaper than the Original Price

SEOUL, Feb. 11 (Korea Bizwire) — A South Korean court has ruled that 1+1 purchasing events cannot be seen as ‘exaggerated advertisements’ if the price of the product is cheaper during the event. Seoul High Court, in a case filed by hypermarket chain operators Homeplus Co. and Homeplus Stores Co. against the Fair Trade Commission [...]

Ads for Financial Products are Exaggerated: Poll

Ads for Financial Products are Exaggerated: Poll

SEOUL, Jan. 9 (Korea Bizwire) — About 60 percent of South Koreans say that advertisements for financial products are exaggerated, a survey showed Wednesday, underscoring customers’ mistrust towards the sector as a whole. The survey, conducted by Gallup Korea and commissioned by the Financial Services Commission (FSC), showed that 60.7 percent of the 2,194 respondents [...]

Cigarette Ads Influence Impulsive Purchases

Cigarette Ads Influence Impulsive Purchases

SEOUL, May 18 (Korea Bizwire) — According to a study, one in eight people buy cigarettes on impulse after viewing cigarette advertisements or cigarette packs on display at convenience stores. Moreover, the same study showed that 1.9 percent of non-smokers had purchased cigarettes on impulse. The study, carried out by Prof. Cho Seong-il and his [...]