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AdColony Launches $5 Million Advanced Monetization Program for Publishers

AdColony Launches $5 Million Advanced Monetization Program for Publishers

LOS ANGELES, May 3 (Korea Bizwire) — AdColony, the mobile performance marketplace, today announced the launch of a $5 million Advanced Monetization Program (AMP) — a tailored set of incentives designed to encourage publishers to adopt the latest in-app monetization technologies through the advanced technology of AdColony’s SDK. AdColony believes so strongly in its product [...]

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

SINGAPORE, Jan. 9 (Korea Bizwire) — AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in [...]

Advertising Market Grows to Record Size, Dominated by Top 10 Firms

Advertising Market Grows to Record Size, Dominated by Top 10 Firms

SEOUL, April 17 (Korea Bizwire) – South Korea’s advertising market reached 14.7 trillion won (US$12.95 billion) last year, with more than 70 percent of it dominated by the top three firms, an industry study showed Monday.  Last year’s market size is 8.1 percentage points bigger than the previous year’s 13.7 trillion won, according to the [...]

Deloitte: 73 Percent of Americans Binge Watch TV; Millennial Binge Watchers Average Six Episodes and Five Hours per Viewing

Deloitte: 73 Percent of Americans Binge Watch TV; Millennial Binge Watchers Average Six Episodes and Five Hours per Viewing

NEW YORK, Mar. 22, (Korea Bizwire) — American consumers’ status as a binge watching, streaming, multitasking nation enters 2017 with strong momentum according to Deloitte’s 11th “Digital Democracy Survey.” With 84 percent of Americans on social networks – social media has evolved well beyond “socializing” and is being used to discover new content, get news [...]

Naver Dominates Korean Advertising Market

Naver Dominates Korean Advertising Market

SEOUL, Feb. 20 (Korea Bizwire) – A new report has once again highlighted Naver’s dominant position in South Korea in terms of advertising revenue. MezzoMedia, a digital marketing agency, categorized revenue into three types – PC display ads (DA), mobile display ads, and video ads.  For PC DA, which mainly include online banners, Naver outperformed [...]

‘Infinite Challenge’ Hiatus May Cost MBC Nearly 2 Bln Won in Lost Sales

‘Infinite Challenge’ Hiatus May Cost MBC Nearly 2 Bln Won in Lost Sales

SEOUL, Feb. 8 (Korea Bizwire) – The hiatus of popular weekend show “Infinite Challenge” is estimated to cost its network MBC TV around 2 billion won (US$1.75 million) in lost sales, according to industry forecasts Wednesday.  First aired in 2005, the mission-oriented reality TV show is one of the most viewed non-drama programs in South [...]

Naver’s Ad Revenue Neared 3 Trillion Won in 2016

Naver’s Ad Revenue Neared 3 Trillion Won in 2016

SEOUL, Jan. 12 (Korea Bizwire) – South Korea’s largest Internet portal Naver Corp. is forecast to have raked in nearly 3 trillion won (US$2.53 billion) in revenue generated from advertisements last year, industry sources said Thursday. Naver is estimated to have logged 2.95 trillion won in sales from the advertisement sector in 2016, nearly a [...]

Advertising Spending Declines in 2016, But Mobile Ads Thrive

Advertising Spending Declines in 2016, But Mobile Ads Thrive

SEOUL, Jan. 5 (Korea Bizwire) – Kobaco (Korea Broadcast Advertising Corp.) revealed Wednesday that total advertising expenditures in Korea last year were 11.296 trillion won ($9.47 billion), dropping by 0.7 percent from 2015 (11.37 trillion won).  This, according to an official, was the first decline since 2009, and the third time in history that ad [...]