SEOUL, Jan. 3 (Korea Bizwire) — Advertising industry experts predict a significant downturn in South Korea’s advertising market this year, citing growing political uncertainties and deteriorating economic conditions. The absence of major sporting events like the Olympics or World Cup has further dampened prospects for market recovery. As concerns mount over economic growth potentially dropping to [...]
SEOUL, Dec. 18 (Korea Bizwire) – South Korea’s Fair Trade Commission (FTC) has announced a comprehensive update to its advertising and labeling regulations, incorporating 32 new provisions from 29 recently enacted or amended laws. The updated guidelines include several consumer-focused requirements, such as mandatory disclosure of probability rates for in-game items, new regulations for patent attorney [...]
SEOUL, Jul. 19 (Korea Bizwire) – In a recent survey of advertising professionals and marketers, singer Lim Young-woong has emerged as the most recommended advertising model in South Korea, securing the top spot overall and in the male model category. The Busan International Marketing and Advertising Festival (MAD STARS) conducted an online survey during the month [...]
SEOUL, Dec. 28 (Korea Bizwire) — South Korea’s advertising market grew 8.6 percent in 2021 from a year earlier, led by strong demand in digital advertisements, a government report showed Wednesday. Advertising expenses amounted to 18.9 trillion won (US$14.9 billion) last year, according to the report from the Ministry of Culture, Sports and Tourism. The [...]
SEOUL, Feb. 10 (Korea Bizwire) — South Korea’s advertising market grew at the fastest-ever pace in 2021 on a surge in digital advertisements amid the coronavirus pandemic, a report showed Thursday. Advertising expenses in Asia’s fourth-largest economy amounted to 13.99 trillion won (US$11.7 billion) last year, up 20.4 percent from a year earlier, according to [...]
NEW YORK, July 13 (Korea Bizwire) – Mediaocean, the mission-critical platform for omnichannel advertising, and Flashtalking, the leading independent ad management platform, announced today that they have entered into a definitive agreement in which Mediaocean will acquire Flashtalking. The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalization, identity management, and verification with [...]
NEW YORK, March 22 (Korea Bizwire) – Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform. Following the Q1 2021 integration of the Scope closed ecosystem platform acquired via 4C with Mediaocean’s Prisma media management product, the company [...]
SEOUL, Feb. 9 (Korea Bizwire) — South Korea’s overall advertising expenditure inched down in 2020 due to the coronavirus pandemic, but the digital ad market expanded at a double-digit rate, a report showed Tuesday. Advertising expenses in Asia’s fourth-largest economy amounted to 11.99 trillion won (US$10.7 billion) last year, down 0.8 percent from a year [...]
LOS ANGELES, May 3 (Korea Bizwire) — AdColony, the mobile performance marketplace, today announced the launch of a $5 million Advanced Monetization Program (AMP) — a tailored set of incentives designed to encourage publishers to adopt the latest in-app monetization technologies through the advanced technology of AdColony’s SDK. AdColony believes so strongly in its product [...]
SINGAPORE, Jan. 9 (Korea Bizwire) — AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in [...]