advertising Archives | Be Korea-savvy
Mediaocean to Acquire Flashtalking, Adding Complementary Solutions to Power $200 Billion in Annualized Media Spend

Mediaocean to Acquire Flashtalking, Adding Complementary Solutions to Power $200 Billion in Annualized Media Spend

NEW YORK, July 13 (Korea Bizwire) – Mediaocean, the mission-critical platform for omnichannel advertising, and Flashtalking, the leading independent ad management platform, announced today that they have entered into a definitive agreement in which Mediaocean will acquire Flashtalking. The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalization, identity management, and verification with [...]

Mediaocean Accelerates Product Transformation into Omnichannel Advertising Platform

Mediaocean Accelerates Product Transformation into Omnichannel Advertising Platform

NEW YORK, March 22 (Korea Bizwire) – Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform. Following the Q1 2021 integration of the Scope closed ecosystem platform acquired via 4C with Mediaocean’s Prisma media management product, the company [...]

AdColony Launches $5 Million Advanced Monetization Program for Publishers

AdColony Launches $5 Million Advanced Monetization Program for Publishers

LOS ANGELES, May 3 (Korea Bizwire) — AdColony, the mobile performance marketplace, today announced the launch of a $5 million Advanced Monetization Program (AMP) — a tailored set of incentives designed to encourage publishers to adopt the latest in-app monetization technologies through the advanced technology of AdColony’s SDK. AdColony believes so strongly in its product [...]

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

SINGAPORE, Jan. 9 (Korea Bizwire) — AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in [...]

Advertising Market Grows to Record Size, Dominated by Top 10 Firms

Advertising Market Grows to Record Size, Dominated by Top 10 Firms

SEOUL, April 17 (Korea Bizwire) – South Korea’s advertising market reached 14.7 trillion won (US$12.95 billion) last year, with more than 70 percent of it dominated by the top three firms, an industry study showed Monday.  Last year’s market size is 8.1 percentage points bigger than the previous year’s 13.7 trillion won, according to the [...]

Deloitte: 73 Percent of Americans Binge Watch TV; Millennial Binge Watchers Average Six Episodes and Five Hours per Viewing

Deloitte: 73 Percent of Americans Binge Watch TV; Millennial Binge Watchers Average Six Episodes and Five Hours per Viewing

NEW YORK, Mar. 22, (Korea Bizwire) — American consumers’ status as a binge watching, streaming, multitasking nation enters 2017 with strong momentum according to Deloitte’s 11th “Digital Democracy Survey.” With 84 percent of Americans on social networks – social media has evolved well beyond “socializing” and is being used to discover new content, get news [...]

Naver Dominates Korean Advertising Market

Naver Dominates Korean Advertising Market

SEOUL, Feb. 20 (Korea Bizwire) – A new report has once again highlighted Naver’s dominant position in South Korea in terms of advertising revenue. MezzoMedia, a digital marketing agency, categorized revenue into three types – PC display ads (DA), mobile display ads, and video ads.  For PC DA, which mainly include online banners, Naver outperformed [...]