advertising market Archives

Ad Spending Tilts Further Toward Online Platforms

SEOUL, Jan. 9 (Korea Bizwire) — South Korea’s advertising market continued its shift toward digital platforms in 2024, with online ad spending rising sharply while traditional broadcast advertising declined, according to a joint report released Thursday by regulators and industry officials. Data from the Korea Communications Commission and the Korea Broadcast Advertising Corporation showed that online [...]

Mobile Advertising Grows Robustly, as Broadcasting Ads Dwindle: Report

SEOUL, Feb. 14 (Korea Bizwire) — South Korea’s advertising industry posted annual growth of about 4 percent in 2017, mainly on the strength of robust expansion of mobile advertising, a government report said Thursday. In contrast to the growth of the mobile advertising market, the volume of broadcast advertising shrank, the report, issued by the [...]