SEOUL, Feb. 20 (Korea Bizwire) — Starbucks Korea announced on Friday that it will offer its signature product, the Americano, at its original price for a limited period. The move comes as the company celebrates its growing customer loyalty program, with its reward program members surpassing 10 million in January this year. From Feb. 22-24, [...]
SEOUL, Jan. 31 (Korea Bizwire) — Americanos and cafe lattes are South Koreans’ favorite coffee drinks, a recent study has showed. Starbucks Coffee Korea Co. analyzed data on coffee preferences from 5 million Starbucks members last year, which showed that the Americano was the most popular coffee drink in South Korea, followed by cafe latte. [...]
SEOUL, March 12 (Korea Bizwire) — Orders made via Starbucks Korea’s mobile ordering service Siren Order have surged since a recommendation feature using big data was integrated, growing by around 100,000 per month. Siren Order was updated last November after the big data recommendation feature was integrated. Since then, suggestions of different Starbucks products based [...]
SEOUL, Jan. 29 (Korea Bizwire) – The South Korean love affair with Starbucks burned hot last year, as the Seattle-based coffee behemoth revealed it had sold 83.6 million americanos last year, the coffee chain’s number one selling drink for the 11th year running. South Korea’s population is estimated at 51.6 million (Statistics Korea), meaning that [...]
SEOUL, Jan. 13 (Korea Bizwire) – Consumer prices of Starbucks coffee, Chilean wine, soda, beef and imported snacks in Seoul are the highest among other competing cities. Of note, the price of a Starbucks Americano is 2.3 times higher than that of New York. On January 12, Consumer Korea, a local civic group, released a report surveying [...]
SEOUL, Jan. 8 (Korea Bizwire) – Angel-in-us Coffee, a coffee chain from the Korean-Japanese conglomerate Lotte Group, is proceeding with a special event where coffee prices are discounted or increased depending on a customer’s politeness when ordering. In the event “Warm-hearted Word – Call My Name,” to be held on the first Wednesday of every [...]
SEOUL, Aug. 30 (Korea Bizwire) — A recent survey by a specialty coffee franchise revealed that people enjoy a cup of coffee most after their lunch time. Starbucks Korea, to mark its 15-year anniversary in Korea, has conducted a survey of consumer consumption patterns on 30,000 visitors of its official Facebook page since last July, and revealed [...]
SEOUL, Aug. 9 (Korea Bizwire) – Over the series of increases in coffee prices of major coffee shop franchises, a consumer group warned a show of force arguing the markups are groundless. The Coffee Bean & Tea Leaf raised the price of a small-sized cup of Americano by 4.7 percent, from 4,300 won to 4,700 won, [...]