Amore Pacific Archives | Be Korea-savvy
Amore Pacific Group Signs MOU with Retail Giant A.S. Watson Group to Expand Global Business

Amore Pacific Group Signs MOU with Retail Giant A.S. Watson Group to Expand Global Business

SEOUL, June 27 (Korea Bizwire) — South Korean cosmetics giant Amore Pacific Group said Tuesday it has signed an initial pact with international health and beauty retailer A.S. Watson Group to expand its global business. With the memorandum of understanding (MOU), the two companies agreed to cooperate to seek the growth of Amore Pacific’s brands [...]

S. Korean Cosmetics Makers Hope for Rebound amid Beijing’s Move to Lift Sanctions

S. Korean Cosmetics Makers Hope for Rebound amid Beijing’s Move to Lift Sanctions

SEOUL, April 5 (Korea Bizwire) — South Korea’s cosmetics makers expect a rise in sales this year as China moves to lift economic measures implemented in retaliation over the deployment of a U.S. anti-missile defense system here, industry sources said Thursday. South Korea’s makeup industry have enjoyed robust growth in recent years helped by “hallyu,” [...]

Toothpastes with Toxic Sterilizer Chemicals Breed Anxious Consumers

Toothpastes with Toxic Sterilizer Chemicals Breed Anxious Consumers

SEOUL, Sept. 27 (Korea Bizwire) – The recent discovery that Korea’s leading toothpaste products contain CMIT/MIT, synthetic preservatives also used in Oxy’s controversial humidifier sterilizer, has lead to rapidly spreading alarm among the general public.  The discovery was made public on Monday in a statement from the Ministry of Food and Drug Safety (MFDS).  According [...]

Customized Cosmetics Gain Customers as New Business

Customized Cosmetics Gain Customers as New Business

SEOUL, Sept. 7 (Korea Bizwire) – Cosmetics companies are launching customized services, a new business area the government adopted in March, finding colors and ingredients based on individual needs.  Amore Pacific, the leading cosmetics maker that was the first to jump into the business, said Wednesday its made-to-order lipstick service at its Myeongdong store in [...]

Korea’s Top Cosmetic Maker Looks beyond Asia-Pacific Beauty Market

Korea’s Top Cosmetic Maker Looks beyond Asia-Pacific Beauty Market

SEOUL, Sept. 10 (Korea Bizwire) – Amore Pacific, South Korea’s top cosmetic maker, said Wednesday it will step up its foray into overseas markets beyond Asia, such as the Middle East and South America, with a focus on the world’s burgeoning megacities. Founded in 1945, Amore Pacific has leveraged the growing popularity of Korean pop [...]

Laneige VR App Offers Easy Way to Try Makeup

Laneige VR App Offers Easy Way to Try Makeup

SEOUL, Aug.28 (Korea Bizwire) – Laneige, one of Amore Pacific’s cosmetic brands, announced the launch of a new app called Beauty Mirror, which allows users to experience Laneige products through virtual reality using a mobile camera. With the application, users can apply makeup to an image of their face, which appears on the screen of [...]