Amore Pacific Archives | Be Korea-savvy
S. Korean Cosmetics Makers Hope for Rebound amid Beijing’s Move to Lift Sanctions

S. Korean Cosmetics Makers Hope for Rebound amid Beijing’s Move to Lift Sanctions

SEOUL, April 5 (Korea Bizwire) — South Korea’s cosmetics makers expect a rise in sales this year as China moves to lift economic measures implemented in retaliation over the deployment of a U.S. anti-missile defense system here, industry sources said Thursday. South Korea’s makeup industry have enjoyed robust growth in recent years helped by “hallyu,” [...]

Toothpastes with Toxic Sterilizer Chemicals Breed Anxious Consumers

Toothpastes with Toxic Sterilizer Chemicals Breed Anxious Consumers

SEOUL, Sept. 27 (Korea Bizwire) – The recent discovery that Korea’s leading toothpaste products contain CMIT/MIT, synthetic preservatives also used in Oxy’s controversial humidifier sterilizer, has lead to rapidly spreading alarm among the general public.  The discovery was made public on Monday in a statement from the Ministry of Food and Drug Safety (MFDS).  According [...]

Customized Cosmetics Gain Customers as New Business

Customized Cosmetics Gain Customers as New Business

SEOUL, Sept. 7 (Korea Bizwire) – Cosmetics companies are launching customized services, a new business area the government adopted in March, finding colors and ingredients based on individual needs.  Amore Pacific, the leading cosmetics maker that was the first to jump into the business, said Wednesday its made-to-order lipstick service at its Myeongdong store in [...]

K-Beauty Spreads Worldwide

K-Beauty Spreads Worldwide

SEOUL, March 24 (Korea Bizwire) – The ‘K-beauty’ market is expanding its sphere of influence beyond Asia, and reaching out to other global markets. According to Aju News, a Korean newspaper, Korean cosmetics brands are exploring new markets worldwide. As the global interest in K-pop and K-dramas is rising, women all over the world are now looking [...]

Well-Established Cosmetics Brands Push to Secure Younger Consumers

Well-Established Cosmetics Brands Push to Secure Younger Consumers

SEOUL, Jan.18 (Korea Bizwire) – Cosmetics brands that have been mainstays in the Korean market for 10 to 20 years are facing their biggest test – the aging of their target customers. A recent marketing event held by a popular cosmetics brand at a department store only attracted customers in their 60s and 70s, and [...]

Korea’s Top Cosmetic Maker Looks beyond Asia-Pacific Beauty Market

Korea’s Top Cosmetic Maker Looks beyond Asia-Pacific Beauty Market

SEOUL, Sept. 10 (Korea Bizwire) – Amore Pacific, South Korea’s top cosmetic maker, said Wednesday it will step up its foray into overseas markets beyond Asia, such as the Middle East and South America, with a focus on the world’s burgeoning megacities. Founded in 1945, Amore Pacific has leveraged the growing popularity of Korean pop [...]